How to Optimize Press Release for SEO

Press release since long time has been considered as valuable tool in improving the identity in both online and real world. SEO-friendly press release provides the most effective and easiest way to obtain the quality backlinks and enhance their authority.  

Why press releases are used?

It is the best way for the businesses that can be used to announce the company’s news and share quality information something newsworthy about the brand. Frankly speaking, writing a press release is very easy for those who are literate and have great writing skills. But if you have no knowledge regarding this, it is highly recommended to hire the professionals from best SEO Company Noida to craft the informative press release having high value content to create the awareness.

Tips to optimize the press release

·         Set the objective       

Determine the main goal of press release targeting the potential audience and using brainstorm ways to make it more convincing and give the right message.

·         Research the keyword

Search the keywords that are bringing more traffic to your site or working excellent for the competitors. You can use Google Adword’s free keyword tool website to generate the relevant keywords.

·         Add impressive video and quality images

Digital distribution of press release using professionally quality video and good picture can improve the likelihood and tell the audience about the latest news in few seconds or minutes. Use all-tag while posting the image on PR URL to make it appear for non-visual users.  

·         Choose URL that will not change

Secure a simple URL with relevant keyword to provide the easier navigation from home page and publish the press release. Search engine news does not list the press release when URL changes regularly.

·         Catchy headline

Use the attention-grabbing and straightforward headline in a compelling language with keywords and sub-headline.

·         Keyword placement

Place two or three keywords in headline, sub-headline, and first two paragraphs.

·         Write readable content using quote and pain point

Write the interesting content naturally with correct placement of keyword including the quote for bloggers and journalists. Focus on the information that provides the answer of searcher’s query. 

·         Mention social media share links

Include the links of social media channels such as Facebook, LinkedIn, Twitter, Google+, etc in press release. 

Things that you should avoid while optimizing press releases

Press release is more than simple tool of SEO that helps reach influencers, journalists, and online customers. It drives the broad discovery of message in social media platforms and search engines. If optimized correctly and naturally, this technique can improve the success of SEO campaign. But any mistake can turn the game and may also lead to Google penalty. Link spam press release flooded with low quality content that try to manipulate the algorithms and break the guidelines can fall into the punishing pitfalls.

Overly optimized press release can breach the linking guidelines and may affect the search engine ranking for business. It is good to keep in mind SEO and some useful tips that help to get the better results. While you are optimizing for press release, you should avoid the following things:  

·         Avoid keyword and link stuffing

·         Don’t obtain inbound links

·         Never use press release as a link building technique

·         Don’t add link juice to SEO campaign

·         Never optimize the anchor text links  

·         Don’t use similar anchor text

·         Don’t write the press release with inaccurate information and grammatical errors

SEO specialists providing SEO Services in Noida communicate the news effectively giving you a better chance to connect with media outlets, journalists, users, and investors. They can create the real rewards and promote you and your brand to large audience with attention-grabbing and multimedia content, hashtags, optimized keywords, and great social media strategy.