How to Optimize and Boost the Mobile App User Engagement?

by Anshul Sharma Best Android Application Development Company
Have you checked your Smartphone recently to see how many unwanted applications you have installed in there, that you haven't used for the last 2 months or so?

Well, this is what happens in today's world. People install apps on their Smartphones as they get their attention at first yet later these applications fail to get users engaged alongside them and they just turn something that takes memory on your Smartphone.

Making people download the app that you have created and then engaging them so that they continue using it is a very essential process and this is where the importance of On-boarding experience comes in.

Here are some of the important tips for Mobile Application User Engagement.

1. Value Proposition

Make an App that is simple to use without too much information for first-time users. Focus on improving the basic feature of the app that will ensure a user gets very fluidic experience throughout the app. Including the option of 'Skip' helps you enhance the Apps value proposition.

2. Interactivity

Don't be focused on an App that has too much text to display. Instead of giving out all the information in a flow, focus on making an app that enhances the user experience throughout the menus and gives them a very rich and seamless flow for much better engagement.
For example, Snapchat App helps you walk seamlessly through the App's functionality and helps you to try features of it. The entire flow is so addictive, that people can't help but to try every aspect of it.

3. Login Compulsion

This is quite a turn-off! I mean no one wants to punch in all their details and get an account before they can even start to see the first page of an App.
When you optimize an App, users can punch in their information quickly and effectively without digging too much into the menus, saving them from getting distracted and frustrated. Social login is one of the best options to integrate into an App.

4. Manageability

Indicate a flow of process within each step in the App, so it feels more connected and manageable. If you are going to show the users how many screens or steps are remaining on the page they are at, then this will encourage them to continue the process more easily.

5. Stay Away From Too Many Technical Jargons

Your App will be used by humans, not machines. Stay away from cluttering the App with too many technical details and stick to a more human approach to it.

6. Advanced Features and Functionalities

The on-boarding process of the App automatically improves once you start to convey the needed information in a concise yet precise manner. If you are looking forward to real-time user engagement, you need to introduce new and advanced features in the App by churning on periodic updates.
This encourages users to dive in more deeply into the usability of App thus making it an important part of their lives.

7. Continual Onboarding Flow

The best example of this is Gmail App. It reiterates how the App and the parts of it work and engages you as you start to use it again and again. The App also allows you to add other mail as well, giving you the freedom to control them all by one single App.


By following the above steps you can easily Boost Mobile App User Engagement. For every Best App Development Companies in Morocco, these were some of the best techniques to make Users stick to your App and making sure they continue to use it for a long period of time. Always remember, the more you are going to innovate, the more it will help you to stay ahead of the curve in the mobile App business.

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About Anshul Sharma Freshman   Best Android Application Development Company

10 connections, 0 recommendations, 29 honor points.
Joined APSense since, June 3rd, 2019, From Dubai, United Arab Emirates.

Created on Nov 19th 2019 07:35. Viewed 365 times.


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