How to optimise images for SEO?

Nothing else makes your content look more attractive than images do. It is a surprising fact that Google takes even the level of image optimisation into consideration when dealing with SEO. The reason being that a good quality image makes the user experience on the website much better. Any site that does not have a set of good quality of pictures will not be attractive enough. Even if the user would visit the site, it will be a very short stay and definitely not for the good. Google ranks such sites low, which in turn affects the user traffic density on the site. This definitely doesn’t sound good. The top 10 SEO agencies all over the world, believes that Google has become more sophisticated and pays attention to each and every bit of the content. Therefore, the images cannot be overlooked while making efforts to improve the overall quality of the page.

Well, in this blog i have mentioned some tips using which you can optimise the images. These tips are easy to use and very effective as well. So, let’s get on with it!

1. Image selection.

Image selection plays a very important role in enhancing the rank of a page. It is advised to select the images that are related to the content. Simply putting, any pic that speaks completely different story is not going to take your site anywhere. Try to insert images which depicts the same story as the content does.

2. Take care of the file size.

Big sized images will create trouble in getting loaded. This will really annoy the user and the user’s experience on the site will be unpleasant. So, try uploading images that are of good quality in spite of being small in size.

3. Put some effort in “alt texts”.

Alt texts are the most ignored entities related to the images. Although they hold huge importance, yet they are skipped. Its importance can be understood from the fact, that Google has mentioned a point to create great alt texts in its article, related to images. Alt texts are the description about the image, used in an article. When Google bots crawl and index the article, they take note of the alt texts. It is highly recommended to include the alt texts in the so as to get better search ranks in the Google page rank.

Tip 1: Remember to include the keywords in the alt texts.

Tip 2: Avoid keyword stuffing.

4. Don’t just stick to images, use alternatives.

Stereotypical approach does not always work. People need a change and so you should be ready to take other alternatives, just for a change. GIFs can also be included so as to make the content more interactive.

5. Originality never fades away.

For any single topic, there will be millions of photos available on the Internet. It is most likely to have more than one pages using same images. When the user finds an image, that is also being used in an another page, it will create a negative impression. If you use a copied image, it will make an impression that you don’t put much effort in your work. So, it is always recommended to use original images so as to stand tall among the crowd.

Customer satisfaction has always been and will always be the no.1 priority for any business, be it an online one or an offline one. It is necessary to deliver the best of the service each and everytime. When it comes to SEO, each and every detail is taken into consideration. Images play role as important as the content does. Therefore, their importance cannot be ignored. The above mentioned tips will help you in optimising the images in simple, easy and an effective ways.