How to online lead generation for your business

Lead generation is the process of attracting the attention of potential customers that could lead to future sales. A lead is someone who has engaged with one of your marketing channels and has registered interest in finding out more about what you offer.

For example, if you’re an online retailer and a potential customer visits your website, then registers an email address with you, this is considered a lead. If they then go on to purchase something from your store, this is a conversion.

The goal of your online lead generation strategy should be to get as many people as possible onto your list so that you can communicate directly with them whenever necessary. This will allow you to build up trust and ensure that the people who receive offers from you are genuinely interested in what they’re hearing from you.

The goal of a lead generation campaign is to get people interested in your product or service, so they are likely to buy from you in the future.

Here are 4 ways to measure whether your lead generation efforts are working:

• You create an offer (i.e. free consultation, trial offer, discount code)
• You promote the offer through various channels (i.e. social media ads, email marketing campaigns)
• When someone clicks on your ad or email and completes a form, they become a lead
• You nurture them until they become customers