Articles

How To Nurture Your Affiliates

by Brian Derrick Network Marketeer, Entrepeneur

Those of you who have been Marketing for some time will know that to be successful in advertising, you have to understand the characteristics of your prospects. Likewise in affiliate management, you have to understand the characteristics of your affiliates.

Here are the characteristics of your affiliates:

1. They are unmotivated.
2. They are uncreative.
3. They are lazy.

I believe these characteristics hold true for all affiliates, until you have their attention and interest in your program.

Once you understand the characteristics of your affiliates, nurturing them becomes a simple task of asking the right questions. The tough part is answering those question.

Questions that I keep asking myself are:

1. Why would someone promote our website?
2. How can we encourage affiliates to take action and start promoting our website?
3. What other creative tools can I develop to make it easier for our affiliates to promote us?
4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Let’s look at how we answer these questions in one of our websites, LeadsLeap.com.

1. Why would someone promote our website?

When our members promote LeadsLeap, other than making money, they are at the same time building 10 levels of leads whom they can advertise to.

In addition, whenever their referrals read ads, they earn advertising credits on autopilot. Many of our members earn thousands of advertising credits every month without reading any ad on their own because they have a team of people earning credits for them.

2. How can we encourage affiliates to take action and start promoting our website?

Our answer to this question is to have a Bonus Credit reward program, where members with just 20 personal referrals will receive 500 advertising credits every month, forever! Needless to say, many members try to get their 20 referrals by hook or by crook.

In fact, the rewards do not just end there. The more people they refer, the more bonus credits they receive every month. That’s why we have affiliates promoting our program on a continual basis.

3. What other creative tools can I develop to make it easier for our affiliates to promote us?

One powerful tool (or rather a system) that has brought lots of traffic to us is our blog referral system.

The way it works is quite simple. Our blog (which is the blog you’re reading now) is a viral blog. Our members can send traffic to any article in the blog with their affiliate ID. When the traffic signs up, it becomes their leads. When the traffic click ads, the members earn ad credits. This system alone has brought us lots of traffic because whenever we make a blog post, many of our members will inform their leads about the article. Sharing good information is always easier than sharing an opportunity.

To further leverage on this system, we create a LeadsLeap Widget that members can place on their websites. With this widget, our members will be able to send traffic to read the useful information on our blog while helping them to build leads and credits on autopilot.

4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Is it possible to get someone to promote your program without that person promoting it?

Definitely yes. Google uses this trick all the time.

The answer is to provide useful tools that webmasters can use. At the same time, those tools carry your brand.

We have quite a number of such tools and we are developing more. An example is our SlideSense advertising system. Members can use it for their own advertising purpose, but indirectly they are promoting LeadsLeap. Other tools we’ve developed include our Advanced Link Cloaker and List Building Script.

Some Final Notes

You may think LeadsLeap is an advertising system. That’s why we have the luxury of advertising credits and tools that we can leverage on to come out with incentives that address to these questions.

It’s not true. (At least you can’t allow yourself to believe it’s true.)

Regardless of which niche you’re in, you will be able to find a similar solution for your niche. Just believe and think hard. One day, you may wake up with an innovative idea that may just work.


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About Brian Derrick Advanced     Network Marketeer, Entrepeneur

120 connections, 0 recommendations, 265 honor points.
Joined APSense since, December 13th, 2009, From Strand, South Africa.

Created on Jan 20th 2019 04:05. Viewed 328 times.

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