How to Measure the Results of Your PR Efforts?

by The Yellow Coin PR Agency in Delhi

Unlike digital marketing & advertising, it is tough for PR professionals to generate the progress report and show the convincing results of their PR efforts. It is challenging for you to give definite answers to your clients when they ask tongue-in-cheek questions like: “Are you building trusted relationships with my audience?”, “Have you kept the competitors beyond?”, “Will this coverage be able to establish my brand identity?”, “Are we doing any unpaid endorsement or not?”, and “Will this PR for startups benefit me and my business?”

Quantifying either the PR efforts or the PR success is intimidating as there is no calculative formula and number-rule to measure the success of PR Services. However, PR Consultants in Delhi simply draw a comparison of how the business felt a progress before and after the execution of a full-fledged PR strategy with following earmarks:

1. The Reach of Your Voice:

It basically hints at the percentage of media coverage that a company or organizations have obtained against the competitors. It also helps you determine the ROI of Public Relations strategies for further planning and strategies. For this, first, you need to identify all the buzz, conversations, and mentions of your brand and then skim over those what all are value-adding.

2. Brand Message:

What brand message that is delivering you a good audience base? How are you trying to persuade the target groups to visit your clients’ place or avail their services? What is the mode of carrying the brand message in front of target group? Have you tried endorsements with celebrities or articles with journalists? You should make a comprehensive list which would have all such details clearly provided.

3. Social Media Reach:

If social media is in your PR strategy, then it is easier for you to track the progress of your PR efforts. How many new users have landed up to the page or followers have increased, or the leads generated, etc. Facebook’s Page Insights tell you almost everything about each of social media posts’ reach and impressions. You can also track the new users who have added after the social media engagement.

For more advanced metrics of PR, you can also use Google PR Dashboard or Google Analytics to track the traffic and leads you to get by running the PR campaigns. Hope collecting such data and presenting it in an organized manner would help you prepare a PR metric report for your next meeting with the client.