How to Market Your Mobile Application In-App Store?

Most of the modern businesses are going mobile. Either they are going for the mobile-optimized site or the futuristic companies go for the mobile applications. But among the millions of apps present in the app store how people will know that your app is the one to be downloaded? The answer is app store keyword optimization. App store optimization or ASO is the SEO of the mobile application. While you want to promote your app in app stores, you need to focus on certain things. The current article pointed out some of the important steps to market your mobile.

Website Promotion

Taking it into consideration that you have already an online presence in the form of your website. Therefore, as already you are having some traffic to the website, it is time to promote your newly developed app on your website. Being an enterprise, it is important to brand your app through your website. It shouldn’t be an afterthought or a small logo on the footer. Instead, it should have a presence throughout, wherever it makes sense to. Further, this all promotion comes at free of cost as you are the owner of the website.

Social Media

Social media is one of the most powerful platforms for marketing in recent times. If you have a business page you can share the link of your app over there. In the case of social media, you have the opportunity of both organic and paid promotion. Therefore, it is up to you to decide how you want to promote. If you have a good fanbase you can ask them to share your link also.

ASO App Store Optimization

Coming to the app promotion, app store keyword optimization is very important. Paying attention to the following steps, you can get an edge over your competitors.

·         Unique App name

·         Include relevant keywords, but be careful and do not stuff keyword.

·         Your description must clearly articulate your app’s value. It must be frequently updated with app update descriptions and release notes.

·         2-3 feature screenshots or a video tutorial outlining core app highlights

·         Get some positive ratings for the app.

Follow these basic steps to start promoting your app on the various app store.

Influencer Marketing

In 2020 or even in future time also, influencer marketing will be a top marketing trend. Further, celebrity endorsement is always an eye-grabbing technique to promote. However, it is up to you how much you will spend on this. according to reports, micro-influencers have bigger penetration in terms of ROI. So, be careful while selecting the way.

Final Words

Therefore, over in this article, you have seen the ways to promote your app on the app store. You have seen that app store keyword optimization plays an important role when it comes to finding your app among the millions of apps in the app store. Based on the mentioned ways, you can apply the right one or all of them to promote your app.