How To Market Your Content Effectively?

by Tea Stall Studio Digital Ad Agency & IT Company

Crafting and publishing a piece of content is just the first step of marketing. You need to plan a strategy and execute it well on schedule. Other than that, you need to place it in front of the right audience in order to get noticed because the greatest content means nothing if no one knows of its presence.

If you thought that creating good content is tough, let me burst that bubble for you because when it comes to generating leads and conversions, you’ll find that content creation is the most basic part. Once you are done with it, the real game begins.

But don’t worry, just like any game, there is an honest, tried and legal (*wink*) cheat sheet that can help you improve and market your content effectively, which you can find below:

1.    Pay attention to your analytics
Knowing your analytics helps you know where you stand. Better the revenue and profit numbers, higher your score. These numbers help you understand what part of strategy is working for you and what isn’t.

If you are new to content marketing, the easiest way to approach a good strategy is to weave it around the nature of your business and the final outcome you want to achieve. The general SaaS metrics you need to pay attention to are traffic/reads, number of e-mail subscribers, social shares and actual sales.

By tracking these metrics, you can get a clear idea of what part of strategy you need to focus more on and what needs a little adjustment.

2.    Opt for automated e-mails
E-mail is one of the most important parts of your content strategy. There are some visitors who instantly buy your services and then there are some who need a little bit more convincing. E-mail automation works best in such cases as you can send out customized and relevant e-mailers to remind your subscribers of your services and benefits as per a set schedule.

One thing to keep in mind though is to segregate your subscribers and the e-mails based on specific requirements of your customers. For instance, if you are running a food blog, some of your visitors might be interested in vegan recipes and others might be interested in paleo recipes. So, the best advice is to opt for software that allows you to easily segregate your visitors into groups.

3.    Stress on building backlinks
To underestimate the power of social media is the worst mistake a content marketer can make. Relevant keyword insertion and creating targeted content should be on top of your priority list. Other than that, creating backlinks is not only a way to increase traffic but also ensures your consumers that the information you are providing is valuable.

Guest Posting is one of the easiest and most reliable methods to build valuable backlinks.

Lastly, don’t forget that SEO is ever-evolving. So, always keep an eye on the changing trends and update your strategy accordingly.