How to market effectively

by Rachelle Jumarang Marketing Executive

Marketing is important for small businesses. Face-to-face communication can help you forge productive relationships with key people. Over time, these contacts can become powerful advocates that actively support and promote your business.

Marketing is valuable for all types of businesses, from start-ups to established firms. Word-of-mouth recommendation is extremely powerful and business contacts can play a key role in spreading the word about your services.

While some people find marketing easier than others, it's something that everyone can do. With some preparation and practice, you can use marketing effectively to enhance your business prospects.

You can build a good rapport with people when you know about their challenges and aspirations and they know yours. In conversation, your goal is to build relationships based on trust, not do a sales pitch.

When you talk about your business, try to be succinct and interesting. Have a good answer to the question, 'what do you do?' Instead of saying you're an independent financial adviser, for instance, say you help people make their money go further.

The aim of marketing is to create goodwill by being helpful, likeable and knowledgeable. You never know how useful a contact is going to be. The more people you win over, the more likely your message will reach your target market.

The advantages of marketing.

Marketing works on many levels. You can meet suppliers, advisers, investors or customers.

If you build a good relationship with complementary businesses, they will become ambassadors for your business, passing customers your way. A carpet shop can recommend a fitter, for example, or an estate agent can suggest a good solicitor.

It's vital to keep in touch with your contacts. Arrange another meeting if you have an idea you want to develop further.

To know more of our marketing tips, please visit www.mindspiritdesign.com o drop us an email at rachelle@mindspiritdesign.com