HOW TO MAKE YOUR EXHIBITION A BIG SUCCESS

Think about why you are attending the event and set objectives

Stand Design

Budget

Publicise your presence

Prepare your promotion

Prepare your team

Sales Tecniques

Stand Etiquette

You need a solid strategy to stage a successful tradeshow exhibit.

A lot of thought, effort, and planning goes into any marketing exploit, but if you're going to put up a display at a tradeshow, you're going up against every other booth in that space, even if they're not your direct competitors.

You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning

As soon as you know you're attending the show, sit down with everyone involved and come up with a list of goals. 

The people you choose for your booth represent your business. Make sure they're knowledgeable about the product or service, and friendly and engaging; they should be persistent without being aggressive, and responsible. 

Your exhibition stand design should speak for you

Making the most of your exhibition stand involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there. If you get it right you can expect new connections, increased conversions and plenty of new business leads.