How to Make Your Blog User-Friendly

Posted by Helen H.
1
Dec 19, 2017
686 Views
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Making a blog user-friendly is the key to success. The content is important but if your blog is difficult to navigate and hard to reach, the visitors will likely leave and find another source of information. Especially today, when the choice of websites on the Internet is huge and the competition is so high.

SEO, which stands for Search Engine Optimization, is a huge part of a user-friendly blogging strategy. Let’s find out which of the old but gold SEO secrets can make your blog or website user-friendly and consequently boost your traffic in times.

Simple Navigation

Every time you visit someone’s else website or blog as a user, you expect easy-to-use navigation and with its help, you can access the necessary information in seconds. You probably hate waiting for ages until the next webpage loads or when you have to make several steps before reaching the data you need. And you don’t want your audience to have a similar irritating experience, right? So, first of all, work on your navigation.

Along with a must-have navigation bar, you’ll need to develop a search box, categories, and tags. Guess, it’s all clear with a navigation bar and a search box – the both are very common. Categories divide articles or posts of your blog into subjects, while tags allow readers search for specific topics, mentions etc. It’s up to you if you want to use the last two ones because their usefulness depends on the niche of your blog/website.

Easy-To-Read But Creative Design

Traditional black and white design is something left behind back in the beginning of 2000-es when there were no tools or instruments edit your blog more creative. Nowadays, there is no such excuse as a lack of necessary graphic design tools. You can hire graphic designers from LetsVisual, for example, and get your work done by a professional service. The main issue for blog owners is overdoing with their design. This can negatively affect a readability factor. Even the tiniest thing like too large or small font size can make you uncomfortable

Herewith, fonts, their size, and colors are important for the audience because stylish and good visuals attract. The best advice - keep the golden mean!

Fast Loading Time

Time is money. This statement fits even if we talk about your blog’s loading time. The slower it is – the fewer people would want to visit your page over and over again. And this means less audience and less revenue for businesses. Test your website through Google Analytics or Pingdom Tools Speed Tester and if there are issues, optimize your loading time. To improve one, you can minimize your HTTP requests by cutting down on-page components (or optimizing them), enable Brower caching, minifying resources (code), reducing response time etc.

Pop-ups and Slideouts

They irritate the visitors but let’s be honest: they are great call-to-action tools for promotion purposes. Marketers love using lots of pop-ups and slideouts to make their reader watch and read more of their content. Besides of pop-ups, actually, there are other not so bugging call-to-action strategies, like scroll-ups or banners inside the article or post fitting there organically. If you wish, you can come up with even more creative ideas – there are rules here.

Saying No To Odd Information

Minimalism is very important today as we live in the era of information. Since there’s so much data people have to perceive, they want every blog post or article to be easy-to-read and to the point. So, too much clutter in your blog content is just not a good idea. The text should also be easy to scan so that readers could look through it before reading and find out whether they are interested in the content or not. That implies dividing the text into many paragraphs, spacing them out. Finally, make your text convenient for reading on any electronic device, especially on a smartphone because almost 65% searches are done on mobile today.

Making your blog user-friendly will bring you lots of benefits and you don’t even have to do extraordinary things or purchase super expensive tools for that. Attractive and convenient design, clean formatting, fast loading time and readability from any electronic divide can and will boost your traffic.

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