How to Leverage WordPress to Boost Content Writingby Debashri Mishel Dutta Content Marketer and Writer
You are missing out on a huge opportunity if you are not using content writing as part of your marketing and branding.
Content is one of the most important aspects of online marketing. And you can use it to improve SEO, build trust with your audience, and drive traffic to your website.
Writing fresh and informative content is a difficult task, but you can make it easier by using the right platforms and tools.
The last thing you want to do is make great content and then waste it by posting it in places that don't have visibility. Or to struggle with editing and managing your posts and articles with unintuitive tools.
To give your content the best shot of being seen and read, you need a solid CMS (Content Management System) platform like WordPress.
Let's explore why WordPress is a must-use tool for content writers and marketers who want to meet their marketing goals.
Why you need WordPress to support your content writing
WordPress is a great example of a platform that can help you boost your content writing efforts. With WordPress, you can publish blog posts, articles, and other content quickly and easily.
But several platforms do this too. So, why should content writers focus on a CMS and WordPress in particular?
A CMS or content management system is a content-focused web platform. Once you design your website and set it up, you only have to add posts and pages to update your site.
It's convenient and involves minimal tinkering after you're through with the basic setup.
And WordPress, in particular, is the most popular CMS on the web. It is extremely user-friendly and ideal for businesses of all sizes. It's been around for decades and it's supported by developers and professionals from all over the world.
WordPress is also SEO-friendly, which means your content will have a better chance of ranking in Google search results.
If you want to leverage content writing and marketing, then you need to use a solid CMS like WordPress. It'll make it easy for you to publish and share your content and be visible online.
7 ways to leverage WordPress to boost your content writing
Now let's dive into the practical ways you can leverage WordPress's features for effective content writing and distribution.
We'll look at features and tips that will make WordPress and your content a winning combination.
1. Use WYSIWYG text editors
One of the best features of WordPress for content writing is its text editor. Especially since WordPress launched Gutenberg Blocks to create posts and pages.
It has a WYSIWYG (What You See Is What You Get) editor that makes it easy to format your content without learning HTML or CSS.
If you can use a word processor like Microsoft Word, then you can easily learn how to use WordPress's text editor.
It now has something called ‘Blocks’. They are modular pieces of content that you can add, arrange, and customize however you want. You can add text blocks, images, videos, buttons, and more.
To create a post or page with Gutenberg Blocks, you have to add blocks and arrange them in the order you like. You can easily preview your changes as you go along to ensure everything looks how you want it to.
As you can imagine, this makes it a powerful tool where you can just copy and paste write-ups that you've created on Google Docs or MS Word. Your copy will retain its formatting and you can just make final changes and publish your work.
2. User management
If you're using WordPress for content writing, then you'll want to make sure you have user management set up.
This will allow you to add editors and contributors who can help you with streamlining your content creation.
You can give people specific roles and permissions so they can only access the areas of the CMS that they need to. For example, you can give an editor access to only the post and pages sections.
Similarly, contributors can only add a post, add a featured image, and make a few other tweaks. Once they submit a post, the editor can then make corrections and publish or reject content.
As the administrator, you'll have full control over what users can do on your site. You can also revoke access at any time if you need to.
This is a great way to manage a team of content writers or even just a few freelance writers. With user management, you can give them the freedom to create content without worrying about them making changes to your site's design or messing up your code.
WordPress is a powerful content creator tool that will save you hours of manual labor and stress.
3. Organize your content with categories and tags
When you're adding posts and pages to WordPress, you can organize them using categories and tags.
Categories are like broad topics you can use to group similar posts. For example, if you're running a food blog, then you can have categories for cuisines, healthy food, kitchen tools, and so on.
Tags are like keywords that you can use to describe a post even further. Use it to ‘tag’ or label a piece of content so that it’s more refined than the category.
For example, if you wrote a post about a new restaurant in town, then you might use tags like the name of the city, the street, or whether it allows pets.
Organizing your content with categories and tags makes it easier for people to find exactly what they need. You’ll keep people longer on your site because they will click on tags and categories to explore a topic further.
They also help search engines like Google to index your site and show relevant results when people search for certain terms.
4. Create a content portfolio
If you're a freelancer, a consultant, or any type of writer who wants to showcase their work, then WordPress has you covered.
You can create posts with rich information and imagery and publish it for all to read. And you can link to your work on other websites and display them in an attractive way on your site.
Use a portfolio plugin for an easy way to showcase your work. You'll build your reputation as an expert and professional writer and give people a way to find your work.
5. Use the Reusable Blocks feature to save time
Did you know that WordPress has a feature where you can create reusable content?
Very often, writers need to add the same snippet of content to many posts. This happens when you use the same call-to-action or need to add the same update to all your blog posts.
Now, with the new Gutenberg Blocks, you can just save any piece of content as a Reusable Block.
When you create a new page or post, you can 'add' a new block, look for your saved Reusable snippet and click on it to get it into your post.
And you're done!
You can quickly share calls to action, essential updates, and other content. And you save time and energy so that you can focus on crucial creative work.
6. Allow guest posts and submissions
An important part of content marketing is growing your blog with guest posts. When you have experts create blog posts for your website, you provide your audience with great content.
It also helps boost your reputation as an authority in your industry when experts in your field get featured on your website.
You can use a membership plugin to have guest bloggers register or sign up for your website. And then give them access to your dashboard where they can submit content.
You can also give people access through the user management system but this can get tedious if you plan to accept many guest submissions. Working with a membership plugin for your WordPress site will streamline submissions and make it easy for you to get and publish high-quality content.
7. Add SEO plugins to optimize WordPress
Content writers often need to include SEO best practices in their work. This can be a challenge if you're not familiar with SEO.
But there are WordPress plugins that can help. Plugins like AIOSEO, Yoast SEO, RankMath, and several others offer brilliant features - many of them for free.
They'll give you insights into readability, keyword density, your headline, and other content-related aspects of SEO.
You get access to such tools when you use WordPress because the ecosystem is enormous. There are many stakeholders in the form of developers, companies, writers, and more who rely on this platform. And they support WordPress’s development, security, and marketing.
You'll have multiple marketing tools at your disposal, both free and paid, to achieve your goals. For example, you can create forms, online stories, courses, build an email list and do much more.
Back to you
WordPress is a powerful tool that can help content writers boost their productivity and enhance their work.
By taking advantage of the features and plugins and WordPress's posts and pages features, you can create a content powerhouse that will drive traffic and engagement.
What are your thoughts? Have you used WordPress to improve your content writing? Let us know in the comments!
Created on Aug 7th 2022 19:40. Viewed 284 times.