How To Know If Your WordPress Site Needs An SSL Certificate

With cyber security attacks on the rise, addressing the issue in a reliable and efficient manner has gained top priority on the business agenda of most online ventures. This is especially true in case of websites such as e-commerce sites or companies offering social media marketing services, which use, store or even transfer personal data in large quantities and on a regular basis. In this respect SSL certification has gained much significance as a security protocol that helps in enhancing internet security for the clients using such websites. However, before understanding whether or not your WordPress website needs SSL certification, it is important to gain a comprehensive understanding of SSL itself.

SSL is the acronym for Secure Socket Layers and defines a protocol that is used to keep the communication between computers secure and encrypted. Websites, which do not use SSL protocol have their web address starting with HTTP and provide easy access to sensitive user information to third parties with the right technological expertise. On the other hand, websites using SSL encryption have HTTPS in their web address URL. This basically means that the information stored in the website is encrypted making it inaccessible for third parties. Whether you have established a new venture or are operating an old one, having a implementing SSL certification is considered vital to enhance to depict your website as truly trustworthy and responsible.

Put in the simplest terms, SSL helps in keeping the sensitive information accessed or stored by your website extremely safe. This information might include things like, passwords, credit card details and banking credentials of the people using your website. Most importantly, implementing the SSL encryption helps in strengthen the level of trust and reliability that the visitors place in your website, which naturally enhances its traffic and goodwill. It is this basic fact that has led the leading social media marketing companies in Delhi to switch to encrypted SSL addresses. In fact, even Google is planning to encourage the use of SSL certification by websites by making it a vital ranking factor to enhance internet security for the users.

 

Despite the proven significance of SSL certification, you might still feel indecisive about whether your website truly needs the same. No matter how convincing the social media agencies in Delhi might have sounded while explaining the need to shift from HTTP to HTTPS, actually making the switch might seem to be a daunting task. Listed below are the factors that can help you decide whether or not you need to implement SSL certification for your WordPress website. 

If your website is involved in any kind of sales process, it invariably means that you are receiving online payments from your clients. In such cases, implementing the SSL certification becomes an absolute must as it helps to safeguard the vital personal information of your clients. Most professional social media marketing agencies in Delhi advise their clients to implement the SSL protocol at least on their store and checkout pages, if not on the entire website.

If you are operating a website where the visitors need to fill up an online form for numerous reasons, then implementing SSL encryption is surely necessary. By doing so, you can make sure that any personal information entered by the clients in the online forms is not accessible for third parties. This automatically eliminates the chances of this information being misused by miscreants operating online.

 

Most social media marketing companies stress on the importance of subscriptions and memberships for enhancing website visibility and goodwill. However, offering such features without a proper security protocol in place can do more harm than good. As such, it is essential for you to consider SSL certification if you are considering to introduce membership or subscription facilities for your users.

In all probability, your website offers more than just useful information to the visitors in the form of blogs and articles. Even if you are offering minimalistic services of any kind to your visitors having an SSL certification in place is necessary to maintain the reliability and trust of your visitors. However, if your website does not provide anything more than informative blogs and articles, then shifting to HTTPS protocol can prove to be nothing more than wastage of time money and effort.

In addition to the above factors, it is important to consider various other aspects for implementation of SSL certification as advised by companies offering social media optimization services.