How To Increase Your Business’s Profit Through Direct Mail

Most of the conversation around digital marketing revolves around list building and target ads. But direct mail marketing has proven to be very useful in increasing sales and profits for many companies. 

The main benefit of using retargeting techniques is that it helps you measure what strategies are working and what aren’t. Direct mail retargeting collects information from your website through a cookie. The information is then used to send out automatic direct mail in real-time to your targeted customer. It sounds simple, even antiquated, to send snail mail, but the results have also been very positive.

Proven Results

Consumer Reports has monitored an increase in response rates of 20% in just one year. Even better, many businesses have seen a 25% increase in sales and profits over the same period. With such a high return on investment, it only makes sense that more businesses are taking advantage of this technology. This can only mean good things for those willing to take the time to learn how it works.

Retargeting offers two different types of marketing, namely, email retargeting and autoresponders. Suppose you already have an email list, or you can obtain one in the near future. In that case, you can use autoresponders to send out multiple mail messages to multiple leads or consumers that have shown interest in your product or service in the past.

Even more beneficial, mail retargeting can be cost-efficient if done right. The tangible results are real and have been proven, but in the beginning, you may need some guidance from a professional service to make sure you’re executing in the best way possible. You don't need to buy expensive software to set up auto-responders or to send out direct mail messages manually. These tools are already available for you to use.

Get to Better Know Your Audience

Direct mailing lists containing many people who have never shopped for your products or services in the past will respond better to retargeting than a list containing just your current customers. This doesn't mean that people who have already bought your products or services won't respond to the mailing list at all. They'll be more receptive if they haven't shopped for your goods or services yet and want to know more about what they can expect from them.

Using a cookie to gather information about what kind of people your web site attracts and how likely they are to purchase from you will help you determine which products and services you should focus your efforts on. 

By finding out what type of people you would like to target based on their shopping history, demographics, geographic location, or other information, you can gather.

In short, if you are looking for a way to improve your internet marketing, direct mailing is one of the best ways to go about it. You get accurate information about what people are interested in your products or services--are searching for online, and then you can target them to your website or email list. The more targeted your list, the better chance you have to capture your prospects’ attention, send them down the sales funnel, and increase your profits.

If you are currently building a website or revamp your existing one, be sure to add retargeting to the list of features that you are planning to integrate. This means that your list will stay fresh with new subscribers, and you'll be able to follow-up with them and keep in touch, even after you've established your website.

Pros Can Help

The only downside of retargeting for list building is that it tends to take longer to accomplish than other list building forms. If you want to build a large list, you may want to consider hiring someone else to handle the task.

But, if you do decide to hire a professional direct mail retargeting service, be sure to check out several companies before you make a final decision, especially ones that specialize in your area of expertise. This way, you can compare prices and find the one that will work best for you.

One thing to be careful about is the company’s quality you choose to handle retargeting for your website or email list. It's always good to check their credentials and check with the Better Business Bureau and other reputable websites to see how well they respond to customer complaints.