How to increase sales through email marketing - Guide for Beginners

by GIRDHARI SINGH Digital Marketer

With email marketing, you can do wonders. But, if you’re relatively new to this scene, it’s crucial to grasp the basics, like the benefits of email marketing, how to do email marketing effectively, and how to set up your first email campaign. Take your first steps with the help of our email marketing for beginners guide!

What is email marketing?

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, you can send relevant information and convert prospects into customers. People interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision. If you build your email list with your target audience – people who can benefit from your products or services – you can be sure that email marketing will become a significant revenue stream for your business. Email marketing has been in use long before the World Wide Web, making email marketing the first online marketing channel. Email marketing has been around for a long time, and it continues to lead the pack as it comes to ROI.

What are the essential benefits of email marketing?

Before you decide to invest in this marketing channel, it’s worth learning about its advantages. These are the main benefits that make email marketing the perfect choice for your digital marketing activities.

Low cost

Let’s start with the most critical aspect – how much does email marketing cost?

To run professional email marketing campaigns, all you need is an essential strategy and the right tool to test various tactics. Also, buy an smtp server for email marketing at a low cost to grow the business.

Full control

You have full control over your email marketing communication.

You can:

design your assets (e.g., web forms, emails, and landing pages)
decide on the kind of email marketing campaigns you run
segment your email list for precise targeting
tag your contacts for better personalization
create marketing automation workflows with your business goals in mind

The only thing you can’t fully control is your email deliverability, but if you follow email marketing best practices and effectively engage your audience, it’ll not affect your results. Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.

Precision

When you build your list organically, ask people to confirm the subscription. This way, you know that your contacts want to receive emails from your brand, which means you’re sending emails to people interested in your offer. Such an email list is considered high-quality and likely to bring better business results.

Ease of use

Creating an email marketing campaign is simple; this can be easier with bulk email management services. You can design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors – no need to code anything! And if the design isn’t your thing, you can use ready-made templates to set up your campaigns.

The preferred marketing medium

According to the DMA, most people prefer to be contacted by companies through email rather than other channels.

The survey results make perfect sense since well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox, and subscribers decide when’s the right moment to open and read an email. And if they no longer want to receive the content, they can unsubscribe in just a couple of clicks.

You can reach mobile device users.

The percentage of email opens on mobile devices continues to grow. According to our Email Marketing Benchmarks report, desktop opens makeup 45.69% of all email opens, followed by mobile opens at 34.31%, and webmail opens at 20%.

This means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing, e.g., by collecting email addresses at events or shopping at a brick-and-mortar location.

Targeted and personalized communication

You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data, you can create segments of people sharing common traits.

Easy to measure results

You can gain full control over your email marketing efforts by integrating your email marketing platform with online analytics tools such as Google Analytics. Just add UTM parameters to your emails, and you’ll know exactly which email, subject line, or call to action button brought you the best results.

Fully automated

With marketing automation, you can build custom workflows for your campaigns. You can easily create automated email marketing campaigns by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.