Online
shopping apps have created a buzz over the last few years. The craze
has gone majorly overboard, but in a very positive way. Customer
acquisition is a major concern for mobile app owners, because it
mainly serves the entire purpose of its existence. If done properly,
businesses can maintain a long list of die-hard customers for the
rest of the time.
Acquisition
is however, very procedural - customers have to be drawn through a
process that ensures that they have become associated with a brand.
Most of this procedure depends on developers and the marketing
strategies, which defines the success of customer acquisition. Let’s
keep it rolling and understand how you can gather more customers for
your online retail business application.
How
to increase customer acquisition for online shopping app
Acquisition
of customers is usually carried by a couple of factors, which are
then driven by many other factors. Let’s have a look at them below.
1. App
Awareness
If
you want to grow your business, you will have to spread awareness
about it. It all begins with increasing the presence of your shopping
app, which can be done in 2 ways - mobile marketing & app store
optimization.
2. Customer
Acquisition
Acquiring
new customers largely depends on your existing customers. For
example, ratings and product reviews encourage new customers to try
out an app, product or brand that they haven’t tried before.
Encouragement thus plays a huge role.
3. Customer
Activation & Retention
Once
you manage to bring visitors to the app, you can convert them into
customers by giving them a great customer experience through a
fantastic app interface. Moreover, after activating them, you can
retain them by offering loyalty programs.
It
might be really hard to start your mobile commerce journey because
you need to be flexible with your strategy to haul in more
application downloads, acquisition and retention.
But,
how to manage new customers?
It
is easy to manage new customers when you have old ones to vouch for
your business. But it can be a lengthy process to deal with new
customers from the scratch. Lead generation, management and
conversion are the 3 key factors that your business must be prepared
to manage in the initial phase. Thus, offer customer support from the
very beginning.
Or
you can also opt for CPI
CPI,
i.e. cost per install is another fancy word for customer acquisition
cost. It simply means that you pay to acquire unique customers. It
can be expensive, and will be very expensive when you start it in the
beginning, but over the time the CPI will decrease. To ensure that
your CPI does not burn a hole in your pocket, you can use organic
ways to create an awareness before launching your app. These organic
methods such as social networking and PR can be continued thereafter.
A
couple of other things which matter a lot for acquisition.
Your
ecommerce
mobile app for Magento
can definitely increase your customer base by acquiring quality leads
and converting them in a smooth way within a short period of time.
Once you get it all managed, it would be a flawless journey for you
and your customers.