Suppose we have invested some money on ads, we would want more clicks and more sales. Does this happen all the time? No, absolutely not. Where your ad stands is completely depends on its placement and the infused keywords. As per Media Ratings Council MRC, viewability means- Ad is contained in the viewable space of the browser window, with correct percentage of pixels within viewable space and for the appropriate period of time. Viewability means an opportunity to be viewed, but it does not ensure that the ad will be reviewed.
The various factors that decide the success of an ad includes content, the time people spend fixating on it, the time they spend on it after clicking and the number of times they come back and click on it. All of these factors are dependent on one thing i.e. level of engagement that the content offer. If the matter is interactive, it acts as a compliment to the whole advertising or PPC strategy.
The clicks provide an idea about the number of visitors who showed initial interest in your ad and how many of them actually converted. But there is no metric to measure the volume of traffic that viewed your ad but didn’t show interest. Google can only put your ad in front of your visitors but you need to up your game to get clicks. Here are a few ways using which you can maximize your views.
Relevancy
You know your business, your audience and develop the ad on the basis of choice of your targeted group also for their search intention. Let us assume that you sell designer clothes and take work orders too. People usually do not click on an ad that says ‘Get designer clothes here’, because they already know a designer or they do not trust that you will sell them designer clothes and not that bulk made machine clothes. What you can do is to treat the ad like ‘One place to be your own designer’. It looks more arousing and you can get more visitors through the latter than from the former. Of course, you need to include your keyword in the title and all; but it’s a simple example of how understanding searcher’s intent and developing relevant content which would increase the viewability of your ad.
People use internet mainly to find a solution to their problem and you need to provide them exactly what they want. Develop your ad around a problem and offer the best solution.
Type
According to best SEO services review, through Pay Per Click or PPC, you can place your ad on Google easily if you have a significant money. What if you cannot afford spending that much money? You can place your ad somewhere else. Actually, there are many more options than the PPC, you can try out- native ads, facebook lead ads or sponsored ads. Native ads are the best way to advertise on the internet. You need to collaborate with popular sites that receive more traffic than you do and have a good influence on their audiences. These ads are placed on the host sites and it carry a similar theme, such that they appear a part of the website and not an ad. Many people do not like to click on an ad because ‘it’s an ad and it’s supposed to lure you into impulse buys’. Native ads provide an opportunity to showcase your goods to people, who otherwise would not visit you.
As far as you are following FTC’s guidelines and providing relevant content to your visitors, Google would not penalize you for such ads.
Position
Not all the ads are located at similar positions and thus, they do not receive similar response. There are ‘leaderboard’ ads at the top of search engine which are most viewed but the click through and conversion rate is lesser. Then there are skyscraper ads at the side, which are viewed for a longer period of time, thus, click through rates are more. The most profitable ads are just above the fold, which stays in front of eyes for a longer time.
When you are advertising on any other website, you should watch its position too. The right-hand sidebar has become a home for ads; people know that whatever is in there, it’s an ad. Most of the people even ignore them. You should get that middle big box of any webpage to place your advertisement.
Design
Looks are the first thing that attracts visitors, who are randomly browsing on the internet. If your ad is not visually appealing, the likelihood of getting clicks is very less. Online ads should have great image, video or animated text support. A good design gets people’s attention and clicks. Develop some relevant eye-catching ads for your online marketing. Include call-to-action button right there to give them a reason for clicking.
Number
There is no rule that you cannot place an ad at multiple locations, in fact, repeated exposures increase the effect of an ad. Do not stuff single page with many ads, it looks spammy. Target different influential websites to put your ad at. As the frequency of viewing a particular ad increases, the chances of getting clicks also increases. Moreover, seeing an ad, again and again, leaves an impact on audience’s mind and next time they want something, they'll likely visit you first hand. You can read the best SEO services review and choose one, depending on your requirement. They can help you determine correct place to put your ad.
These are some ways through which you can pump-up the ‘viewable’ factor of your ad. They do not guarantee that your ad will be clicked on, but they guarantee that your ad will surely be seen. It is not easy to understand the mind of audiences, there is no algorithm or cheat sheet for that. You need to experiment a little and watch out every aspect of your ad. Ads are just a part of your online marketing campaign; they are not your only way to get audiences.
top 10 seo companies