HOW TO IMPROVE YOUR OLD COPY OF FACEBOOK ADS?

Social media is a dynamic platform. Each day competition changes and so as the likings and dislikings of your targeted audiences. If you want to achieve new customers or grab the attention of the existing ones, relying on older ad copy will be a waste of time. A stale food cannot excite your taste pallet similarly an old ad copy cannot entice people.

Hence, if you are planning to earn benefit from your Facebook ad then incorporate these 6 ideas mind blowing in your old ad copy and get better results.

Let us begin!

1. Trade roles

Experts from top SEO company in New York suggests that for making your product marketing successful, marketers should keep themselves in the place of the customers and think about their needs and expectations. Competition in the market is exceeding at a tremendous rate, providing customers product that fit in their expectation criteria will make your product stand ahead of your competitors. Talk to your customer service representative, go through reviews and also look into your social media to analyse the need of your customers. Once all their needs are found, now you can solve all the doubts they might have by renovating your old ad copy by addressing these concern on the first hand.

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2. Ask question

Prominent consultants from SEO companies in Broward County advises that marketers should understand the need of their targeted customers. They should ask the question in their ad copy that explains the problem that their targeted customers are facing. Experts also recommend using the golden rule of cross-examination i.e never ask a question for which you do not have an answer. You might place the question like:

Are you tired of waiting for “X” product?

Still, can’t find the right “ X” product?

Sick of increasing prices?

And then intelligently place your solution for these.

The wait is over!

We present the new “ X” product

Say goodbye to high prices

3. Always Differentiate

The key to success in a competitive market is always the way you stand out of the crowd. Always remember that your ad should provide the details of your USP and how your product is different from the rest. For example, if you see leather sandals, make sure to add your speciality in your ad copy and why your leather sandals are better than the others. You can put up questions like:

Price starting at $X

Made in USA

100% cotton

4. Use Emojis

Emojis are an effective way of communication and a better way to capture audiences attention and promote your brand message in the most effective way. Communication through emojis is short and easy to digest for customers. Studies also believe that using emojis in ads copy will help to communicate better.

5. Be Brazen

Marketers should be bold and assertive in their ad copy. If you cannot feel that you are the best, how come other feels it?. Grab the attention of your visitors by opening with a bold statement followed by the details. You can use statements like:

The perfect X

The X you need

The X you are looking for

The X you have been waiting for

You new favourite X

Meet your new X etc.

6. Include a clear call to action

Sometimes you may have a perfect ad with all components of convincing the users to buy. But if your call to action is not clear then probably you will loose all your intended customers. If you want your customers to make a prompt action introduce a sense of urgency in your offer. You may use statements like:

For a limited time offer!

For one day only etc!