How to improve the UX of a website?

by Next-G Education Next-G Education Rohini

UX is a new buzzword in the online space. It stands for user experience and refers to the experience of the users while interfacing with a system. Be it a website, mobile application or desktop software, the UX has to be impeccable to attract the target customer group.

Understanding the UX in depth

UX is pivotal for any business or brand having an online presence. It helps in maintaining a trusted bond with the customers while creating the credibility of the brand. It helps in fulfilling the expectation of the customers who visit the website or an application for online shopping or availing time efficient services.

 

Working on user experience is extremely popular these days. The websites are built and developed while studying customer behaviour to design an incredible user experience. Based on their choices and preferences, the brand or the web design can achieve great success and growth in their business.

Now the biggest question that arises is - how to improve the UX of a website or an application?

Many smart web development teams work on the ideas to understand the customers’ journey and behaviour. This leads to the pathway of determining particular user experience. There are some basic steps in which one can titivate the user experience of a website.

 

Colour combinations:

The colour scheme of the website adds an all-around new experience to the layout. Studying the colour scheme and theories can help in choosing the appropriate colours and engage the mood of the users. It helps the website in looking attractive and eye-catching. You can choose colours that complement each other, even analogous colours and triadic colours can be used.

 

Colours have a vital significance in certain genders, cultures and religions. They trigger the content and make it stand out based on the relevance. Thus, colours play a key role in triggering the right emotions of the users.

 

Topography:

The topography of the webpage is significant including the font style, size, type and spacing. Be very thorough with the font size as too small or either too large text can distract the users. The font size should be appropriate so that it is convenient to read.

 

In addition, appropriate research work should be done while choosing the font style. It should be kept simple yet enticing. Apart from the size, the spacing also plays a vital role in determining the user experience. In order to mould all the content on the website, use whitespace and breathing space in between so that the content doesn’t look crowded.

 

Images:

Undoubtedly, images have a key role in maintaining the viewership and visibility of the website. Its user experience depends drastically on the kind and quality of the images that are being displayed on a webpage. Avoid using stock or generic images. The stock images not necessarily leave a positive impact on the users. No matter what, they cannot convey the key goals and objectives of the brand/business.  

 

Instead, use original images of the products and services to build the trust factor in the customers. Moreover, by using original images one can create a unique and satisfying browsing experience for the users. In addition, avoid using copyright images as well as the ones that carry watermarks of the other brands. The images should be relevant to the content displayed on the website. It should convey a clear message and idea that stand out amongst all.

 

Page speed:

A website taking a long time to load can be annoying for the users. Troubleshooting the loading time regularly helps in fixing the problem. In order to enhance the loading speed of a webpage, you can work on optimizing the graphics and images to make sure that the loading doesn’t take longer than usually expected.

 

Navigation:

Besides an attractive layout, the website should have an agile navigation panel that directs the user and helps them in using the website with much more ease. The navigation menu ought to be labelled clearly with bold and strong headlines. You can allow the users to know more about your business by connecting its social media handles on the homepage.

 

Besides navigation buttons, the headings and titles should be driven by what the visitors are more interested in. Most search engines give priority to the headlines and titles first then the other content that is enclosed in it. Using bullet points can fulfil the purpose more effectively.

 

 

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Created on Sep 13th 2019 04:42. Viewed 426 times.

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