How to improve SEO ranking for your blog in 5 easy steps?

Google has become more sophisticated to provide better search results to its users. Just providing anything irrelevant on the internet will take your business nowhere. It demands highly relevant, useful and understandable content from its users. Users usually visit those sites or pages, they encounter first, or they get attracted to. Consequently, these sites and pages make more money as compared to other sites. How these sites appear on the top of the search result page is totally a function of the rank Google assigns it. It is due to this only that various SEO services companies all over the world are providing their top SEO services so as to boost a business’s ranking.

This blog post is all about how you can improve your site’s rank in just few easy steps!

1. Give your keywords a “long tail”.

We all know the importance of keywords while dealing with the SEO but there is something more to this. Small or short keywords, in spite of being relevant, may not be good enough to boost your ranking. Reason being that short or small keywords are more common and it becomes very difficult to attain a high ranking. On the other hand, using long, descriptive keywords will increase the chance of getting your site a high rank. For eg, using “ simple bodyweight exercises for boy” instead of “exercises” will yield better results.

2. Optimise the images used.

Simply inserting pictures in your content or site will be of no good if it’s quality is compromised. It is highly recommended to optimise the images while using them. By optimising we mean, to upload fresh pictures, having a suitable title with reletive keywords in its title and using the alt texts. Since, the search engines aren’t as blessed with eyes as humans are, alt texts allows the search to understand, what the picture is all about!

3. Meta descriptions are important.

Ever wondered what that little piece of writing below a page’s name in the search result is? It is known as meta description. It’s a little piece of information that tells a user what the page is all about. After reading a meta description, the user can have an idea of what all will be there in the page or the site. Therefore, create a meta description that includes related keywords and that provides the relevant information about the content in the page.

4. Optimise the URL.

URL optimisation also plays a very important role in raising the rank of a page. A decent and well structured URL is easy to understand and tells what the content is all about. Make sure to create a URL that contains the related long tail keyword in it.

5. Interlinks and backlinks.

Interlinks and backlinks are very important for a website’s overall rating. In earlier days, webmasters used to trick the search engine by stuffing the content with lots of links but these days, google has become more strict towards such tricks. Therefore, proper techniques should be employed so as to gain more profit. Link your visitors to a relevant page or a site. Avoid sending them to the homepage of a site but direct them to the page they want to be at.

Taking your site up on the search result takes a good amount of time, patience and effort. Inculcate these tips as your business strategies and your site rank will boost to the top in no time!