How to Grow Your Firm with Zomato like Business App?

How to Advertise on Zomato?

1. Go to the Zomato website.

2. Scroll down and find the 'For Restaurants' column.

3. Click on 'Products For Businesses'.

4. Under 'Advertise Your Business', click on the 'Learn More' button.

5. You’ll see 'Advertisement On Zomato' and click on the button saying 'Yes, I'm interested.

6. If you haven't yet added a restaurant, you will be asked to add it. If you have added your restaurant, go to step 7.

7.'Add Media To Dashboard'.

8. You will now be able to customize your advertisement using filters. The first filter is the 'Placement page' where you select your advertisement's display location (such as the homepage). The second will ask you to choose the dimensions of your advertisement. The third filter is 'Banner Type' which has options such as 'Banner Website', 'Banner Collection', etc.

9. Select the start date and end date for your ad campaign.

10. Upload your artwork that will be displayed as the advertisement.

11. Make payment for the advertisement.

How to Promote Business on Zomato?

Provide Special Deals and Offers to your Customers

Discounts and combos

For casual dining restaurant or a cafe, discounts or combos work really well. This is where you can create high value at a low price.

This isn’t something new that restaurants are doing? The idea of clubbing dishes together and slashing the price has been known to have worked for many years.

Customers see value in paying less for 2 or 3 items on the menu sold as a combo, as opposed to paying full price for the same dishes.

 Happy hours

 This is a no-brainer. If you’re a pub or a bar, happy hours are bound to bring in customers.

Happy hours in most establishments for the longest time gave one free drink for every drink ordered.

And many diners still believe this is the definition of happy hours. But that has changed over the years and we have seen happy hours where the second drink comes with a 25% off and many other such discounts

Specials

If you’re unsure of starting something of a routine, you can start off with special days and test the waters. For example, Oktoberfest. You’d think it’s only a pub special.

 It’s simple, but it’ll get people to try out something new and they’d look forward to coming back to your restaurant for such specialties.

 Another way of getting into the promotions game is to create a festival special menu. Pongal, Ganesh Chaturti, Diwali, Navratri, End, Easter, Onam and so many more festivals when you can chalk out a small specials menu just for the occasion.

And most festivals give you the scope to run the promotion for up to a week, if not longer.

Stand out

Food festivals are always a safe way to bring in more people into your restaurant.

A seafood special week or biryani from across the country, a regional specialty, or an all-out vegetarian thali special – the possibilities are endless.

Once you begin such promotions, make sure you advertise them so it reaches the right audiences.

Conclusion

 Zomato's digital marketing strategy is not only successful but also paves the way for other startups. While doing Zomato's case study, we found that it proves that digital marketing can contribute to a brand's success and make it a unique name to reckon with.