How to Get Higher Email Opens By Split Testing Subject Lines!

Some things to consider?

There is a lot of research out there about what works and what doesn’t when it comes to headlines. Though these aren’t hard and fast rules, we want to give you some of the highlights to make your tests more effective.

What to avoid:

In short, the spam filter. A few things to steer clear of:

• CAPS LOCK IN YOUR SUBJECT LINE
• Lots of punctuation!!!!!!
• Spammy words such as free, winner, or profits
• Any combination of these things

Though these tactics might catch someone’s eye in their inbox, if they’re coupled with other spam concerns, they’ll be caught in the spam filter first.

What to do instead:

Convince your reader, through the subject line, that your content is worth their time and won’t take up too much of it.
According to Copyblogger, there are a few key things that accomplish this:

• “How to” headlines
• Headlines with numbers, indicating a list
• Simple, direct statements
• Headlines that sound like news, not an ad
• The use of “you”