How to generate leads from Instagram

Are you looking for ways to generate leads through Instagram? If yes, then this article is for you. We have created a list of 5 tactics that you can use to generate leads through Instagram. So, without wasting time, let’s learn about these tactics in detail.

Use Lead Ads

Lead ads are the most obvious and common way to generate leads through Instagram. These ads help businesses to collect their customer’s contact details like email addresses, phone numbers, birthdates, etc. Using this information, you can improve your marketing efforts and generate more qualified leads. To run Instagram leads ads

• Go to your Facebook ad manager account.
• Select the “Lead Generation” option as your objective.
• Create your audience and set your preferred targeting methods.
• Change your ad placements to Instagram.
• Select your ad format.
• Create your lead form by adding a pre-filled section to your form.
• Click on continue once you’re satisfied with your targeting options and ad.

Add Action Buttons to profile

The next thing that you can do to generate leads is to add action buttons to your profile. These buttons help you connect your profile with different online services so that your customer can interact or engage with your business from your user profile. Besides these services, Instagram allows you to add a “Contact” action button to your profile which includes your email address, phone number so that your customer can contact you when they need your help. To create an action button:

• Go to your profile and click on the “Edit Profile” option.
• Next click on the “Contact” option.
• Click on the “Add an action” button.
• Choose your preferred button and service.
• Share your business URL with the service provider, and you are done.

Create Lookalike Audiences

If you have been maintaining your Instagram customers list, then you can use it to create lookalike audiences for your lead ads. Once you have created a lookalike audience, then you can create ads that will target only those Instagram users who are similar to your existing customers. This will help you generate high-quality leads and also reduce your cost per lead. To create a lookalike audience:

• Go to your Facebook business manager and click on the “Audience” option.
• Click on the create audience button and select “Lookalike Audience” option.
• Next, select your source and click on the create audience button.

Create an Amazing Landing Page

When someone clicks on your ads or links, then they are redirected to your website. However, if your landing is not that great, you might lose lots of your customers. To make an awesome landing page make sure it is responsive, easy to navigate, relevant, looks amazing, and contains content that matches your ads or posts Call-to-action. Use these tips, and you will have a great landing page that is capable of converting your website visitors into high-quality leads.

Create a Custom Audience using Shoppable Posts

Shoppable posts are not only a great way to increase your sales but are also a great way to generate leads. You can use your shoppable ads to create a custom audience of people who have engaged with your posts but did not purchase your products. These people are your hot leads and can easily be converted into your customers through a remarketing campaign. To create a custom audience:

• Go to your Facebook business manager and click on the “Audience” option.
• Click on the create audience button and select “Custom Audience” option.
• Next, select your Instagram account as a source.
• Add people to your custom audience list and click on the create audience button.

Use Influencers

The last thing that you can do to generate leads is to use Instagram influencers. These people have a very big and loyal following and can easily influence their followers. By partnering with an influencer, you can easily reach a large number of people and get more qualified leads through him. But before partnering with an influencer, make sure he/she is reliable and is trusted by his followers. Otherwise, you won’t get your desired results.

source: https://wiredk.com/how-to-generate-leads-from-instagram/

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Created on Jul 7th 2020 00:45. Viewed 304 times.

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