How To Generate a Valuable Content Using Videos?

Coming up with a great content can be a challenge, especially when you are new to content marketing. While video marketing has grown tremendously over the past years and it has now become one of the most popular ways of marketing for B2B companies. However, creating impeccable content to keep those ideas running is still a battle for many. If you work in the marketing sector, you may have heard it many times: “We are planning to create more content, we need good ideas to build our brand in the market.”

The fact is, great content ideas are everywhere around you, but you just didn't notice them. Building a video, can certainly help you uncover the untapped areas that are worthwhile for the customers. Here are a few content ideas for video marketing that any business can take advantage of.

Feature Demos - You’ve just launched a new product/service or included a fresh feature. You’ve updated your site, written the press releases, a blog post and shared it by means of social media. Now what to do next? Well, why not include a simple video presentation that portrays how your new feature functions? If you’ve disclosed a brand new product, chances are you’ll easily be able to generate videos that tell your customer how your new product or service works in actual.

Helpful Tips - While feature demos are typically meant to provide information, you can also modify that idea to include more general topics that are helpful for your customers. If you have a tip or idea that you think will help your customers, then you may share it through a video.

Customer Testimonials - Chances are, you already know the significance of testimonials as part of your overall strategy making and engaging customers. But have you imagined about using a video to make them look more professional and authentic? You can interview customers that are satisfied and ready to share their success stories via a short presentation.

Value Props - Product demos put forward the key features and their appearance, but what about the value statement? You can make videos that familiarize people to your company or products, while focusing on the benefits your customers get when availing your services.

As you can see, there’s no shortage of helpful ideas for video marketing for sales people, but this is not a complete list, there is much more that your can do. If you know how to do it, you will surely be able to create a marketing campaign which is hard to get beaten by your competitors.