How to Find Trending Keywords for Digital Marketing in 2024

"Staying current is crucial in digital marketing. Using trending keywords that match what people are interested in and searching for is a great way to do this. Finding these keywords helps you make your content more relevant, improve your search engine rankings, and connect better with your audience" explains Pavel Buev, SEO & SEM expert at Ocean Power Marketing Agency.

In this guide, I'll look at different ways and tools to help you find trending keywords and keep you leading in your field.

Understand Your Niche and Audience

Before you start looking for keywords, it’s vital to know your niche and audience well. Figure out what topics and ideas catch their attention. Think about their interests, what problems they have, and how they talk. This understanding will be the base of your keyword research.

Utilize Google Trends

Google Trends is a free tool that shows how often people search for specific terms over time. Here’s how to use it:

- Type in a keyword or topic that’s important to your industry.

- Look at the trend graph to see how interest in the topic has changed.

- Check out related queries and topics to spot new emerging trends.

Leverage Social Media Platforms

Social media is full of information on what’s trending now. Watch hashtags, follow people important in your industry, and join in on discussions. Twitter, Instagram, and LinkedIn can give you immediate insights into current hot topics.

- Use Twitter Trends to see what hashtags and topics are currently popular.

- Check Instagram’s Explore Page to find trending content related to your niche.

- Join groups on LinkedIn to keep up with the latest industry talks.

Keyword Research Tools

Investing in keyword research tools can give you deeper insights and save you time. Here are some useful tools:

- Google Keyword Planner: Great for discovering new keywords and seeing how many people search for them.

- Semrush: Provides detailed keyword analytics and insights into what your competitors are doing.

- Ahrefs: Offers information on keyword trends, how often they are searched, and what your competition looks like.

Explore Forums and Q&A Platforms

Forums like Reddit and Q&A sites like Quora are excellent for spotting what users are curious about. Look through relevant Reddit subreddits and threads to catch emerging topics. On Quora, notice the questions that come up often to see what users want to know.

Competitor Analysis

Studying your competitors’ content and keywords is incredibly useful. Find out who your successful competitors are and check out their content that does well. Tools like Ahrefs and SEMrush are great for seeing what keywords they rank for.

Stay Informed with News and Industry Updates

It’s important to keep up with news and updates in your industry to notice new trends. Sign up for industry newsletters, follow top industry blogs, and set Google Alerts for key terms. This will help you stay updated on what’s happening in your field.

Long-Tail Keywords

While common keywords are often very competitive, long-tail keywords can be more specific and easier to rank for. Use tools like Answer the Public to find questions people have in your niche. Creating content around these long-tail keywords can help you reach a more specific audience.

User-Generated Content

Keep an eye on user-generated content like reviews, comments, and community forums. These can show you what trends are emerging, what products are popular, and how your audience speaks when they search for information.

Google Search Suggestions

Google's search bar suggests phrases as you type, based on popular searches. These suggestions are a quick way to see what people are currently interested in. Use this feature to spot trending keywords and phrases.

How to Find Trending Keywords on YouTube?

To discover trending keywords on YouTube, follow these steps:

YouTube Trends

Visit the YouTube Trends page to explore the latest trending videos and keywords in your region or globally.

YouTube Search Bar

Use the YouTube search bar to identify popular queries. As you type, YouTube will suggest keywords, showing you what is currently trending.

Google Trends

Use Google Trends to analyze the popularity of specific search queries on YouTube. Set the filter for YouTube searches to see trending keywords over time.

Social Media Platforms

Check social media platforms for discussions and hashtags related to YouTube trends. Twitter and Reddit are especially useful for finding trending keywords.

How to Find Trending Keywords Using Ubersuggest?

To use Ubersuggest for finding trending keywords, follow these steps:

Visit Ubersuggest

Go to the Ubersuggest website and enter a keyword or topic you want to explore.

Review Keyword Ideas

Ubersuggest will show a list of keyword ideas, including search volume, competition, and trends. Look for keywords with a rising trend to identify what is currently popular.

Analyze Content Ideas

Ubersuggest also provides content ideas related to your keyword. Review these to see what topics are trending in your niche.

Explore Top Pages

Look at the “Top Pages” section in Ubersuggest to find trending content, which can give insights into the keywords and topics gaining traction.

How to Find Trending Keywords on Keywords Planner?

To find trending keywords using Google Ads Keywords Planner, follow these steps:

Access Keywords Planner

Log into your Google Ads account and access the Keywords Planner tool.

Enter Your Keywords

Input your main keywords or topics. Keywords Planner will show related keyword ideas and their average monthly searches.

Filter by Trends

Use the “Trends” filter in Keywords Planner to focus on keywords that are trending. This helps identify keywords with growing popularity.

Analyze Search Volume Trends

Review the historical search volume trends for specific keywords to see which ones are gaining interest.

How Do You Research Trending Topics?

Researching trending topics involves several methods:

Google Trends

Start with Google Trends to find currently popular topics. Adjust the settings to your region or niche for tailored results.

Social Media Monitoring

Monitor social media for trending hashtags and discussions. Twitter, Instagram, and Reddit are great for real-time insights.

Industry News and Blogs

Keep up with industry news and blogs. Developments in your niche can lead to trending topics.

Keyword Research Tools

Use tools like Ubersuggest, Ahrefs, or SEMrush to find keywords and topics that are becoming more popular.

YouTube Trends

Check YouTube Trends to see which videos and topics are trending on the platform, useful for content creators.

Engage with Your Audience

Talk to your audience through comments, surveys, or social media polls to understand their interests and guide your focus on trending topics.

FAQs

Why are trending keywords important?

Trending keywords help you stay relevant and connect with your audience. Using these keywords in your content increases visibility, boosts your search engine rankings, and ensures your content matches current interests.

How often do trending keywords change?

The rate at which trending keywords change varies based on industry activity, current events, and seasonal trends. Some keywords may shift quickly, while others stay relevant longer.

What tools can I use to find trending keywords?

You can use tools like Google Trends, SEMrush, and social media analytics to find trending keywords. These tools offer insights into search patterns, user behavior, and popular topics.

How does Google Trends work in finding trending keywords?

Google Trends examines the popularity of search terms over time. It shows data on how search interest for specific keywords is increasing or decreasing, helping you spot trends.

Can social media platforms help me discover trending keywords?

Yes, social media sites like Twitter, Instagram, and LinkedIn are great for finding trending keywords. Look at hashtags, user posts, and what’s trending on these platforms to get keyword ideas.

Conclusion

Keeping up with trending keywords is essential in digital marketing. Using a mix of tools and techniques described here, you can find valuable keywords, refine your content strategy, and stay ahead in your field. Regularly update your keyword strategy to keep up with changes and ensure your content stays relevant and appealing to your audience.

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Created on May 8th 2024 05:02. Viewed 46 times.

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