How to Finalize Real Estate Deals Quickly – Tips for Brokers
The real estate sector in India is in boom. In the last decade, after the liberalization of the Indian economy, real estate business has developed significantly and is expected to grow in the upcoming years. This rapid development can be credited to favourable demographics; ever-increasing buying power; popping up of customer friendly banks and finance firms that provides home loans easily; beneficial reforms initiated by the Indian government to draw foreign investors and last but not the least – the professionalism in the real estate buying and selling process.
Like every other plank, Kolkata has also witnessed considerable growth in its real estate market. A large number of properties are being bought, sold or rented every day. The transaction needs to be smooth and hassle free for both the buyer and the seller. We call this real estate eco system and what perfectly balances this ecosystem is a real estate broker. A broker is primarily a 1st level contract of any of the parties involved in the transaction. As there are hundreds of brokers acting in several areas, the competition is really tough. To step ahead of the crowd and come out as a leader, it is important for brokers to follow some good practices.
Have a sound knowledge of your area
This may appear very mechanical, but it is a fact that brokers have to operate in their specific region. So, it is expected that they have a good knowledge of the area, know local people better and have influential references to get the work done quickly. There are uncountable investors and real estate builders who are making their presence with amazing housing complexes in the eastern region of Kolkata. Therefore, a broker in Rajarhat area has added responsibility of finding the best deal for the buyers, who know very little about the newly developing township.
Do the math on how much you are going to make
A broker cannot be weak in maths! This is the universal statute. It is advisable to do the math on how much you are going to earn from the deal. Bring the price up before showing or demonstrating the property to the prospective buyer. While showing the property, explain the customer why it is priced that much.
Follow a schedule for proper time management
Following a proper schedule helps with time management and managing the expectations of your clientele. Below mentioned is a sample time schedule:
Check new customers listing from 9 AM to 10 AM.
Make your plans for the entire day like the customer you are going to call, meet, etc. from 10 AM to 11 AM.
Follow-up with old clients from 11AM – 4PM. Set aside some time for lunch.
Since more customers wish to visit the site or meet in the evening, keep 4PM to 7 PM for that purpose. You can extend the time if required (as most of the buyers are office goers and they prefer meeting after the office hours)
Grow your network and try to be under the spotlight
In an era of digitization, only a fool would prefer to be ignorant about social media and internet. That doesn’t mean that increasing network physically does not hold implication anymore. But, by being in the World Wide Web, a broker can ease out his / her task. Make groups and communities, post updated events, new real estate projects in Rajarhat Kolkata for sale, special offers from builders and encourage customers to interact. This helps in building healthy camaraderie.
Banking on these tips will help in finalizing deals quickly that will benefit both the parties and of course, the broker.
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