How to Execute a Virtual Conference
For a moment, it seemed the coronavirus pandemic had brought the entire world to a grinding halt. But after a short hiatus, the events industry managed to get back on its feet and found alternate means to do business, such as virtual conferences. Though it is not an entirely new concept, the truth is that the pandemic has put it in the spotlight. And for all the right reasons too — the first and foremost being that it allows businesses to ensure continuity without posing any risks to attendees’ well-being.
But that is not the only reason why they are such a significant hit in the business world; you see, virtual conferences also allow businesses to reach and engage with a substantially bigger audience base. Then there’s also the entire bit about it providing a whole new world of opportunities for networking, engagement as well as collecting precious data. Now that we know just why they continue to be such a valuable proposition, the next obvious step is organizing a virtual conference. But to be able to glean the real value, they stand to deliver and benefit from their numerous advantages and it is imperative to get it right. So, here are some best practices to help you do just that.
- Careful planning: As is correct for, well, pretty much everything in life, it is vital that you take the time and effort to carefully plan and plot a dedicated strategy for your virtual conference. Doing that will help you set a date that doesn’t conflict with attendees’ prior commitments, festivals, or even national holidays. Then you must also factor in time zones to ensure it is comfortable for everyone to attend the event, no matter where they are.
- Leverage social media: Given the prevalence of social media and how integral a part it has become a part of our daily lives, it would be practically a sin not to put it to use for virtual conferences as well. The best way to go about it is to promote and market the event on your target audience’s preferred social media platforms. Take it a step further and choose virtual conference platforms that also support social media integrations.
- Robust technical support is a must: Technology, though highly valuable, can be very prone to glitches and malfunctions. So, make sure you have that covered. And in addition to that, you must also deliver technical support to attendees to ensure a seamless experience to them. Quite frankly, despite their popularity at the moment, virtual conference tools remain a novel concept, which can mean some people may have trouble using it properly. Hence, the insistence on providing technical support.
It goes without saying that to pull off a strong performance while hosting virtual conferences, you need a strong foundation, one that includes a robust virtual event planning app. Once you have your basics right and factor in the best practices, holding successful and productive virtual conferences will be cakewalk!
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Comments (1)
Anastasia Sinokhina3
Marketing meneger
I read a very interesting article on the Cleveroad website about creating an event application and I think it's a bit similar.