How to efficiently use social media for business promotion?

by Pragnya P. Digital Marketing Analyst

Social media came into existence with a whack, sweeping away the traditional approaches to connect with people. It literally showed the power of internet and turned every impossible act into a positive wave. Today, businesses that are not doing well over the internet, clearly conveys that they are under utilizing the power of social media. It has truly become a challenge to run business over internet when you know your competitors are sharing the same platform. 

For the people who are still newbies to social media, running the best social media campaigns and staying ahead of your competitors is very important. Here are some facts about social media that can form a vision in your mind before you opt this stage for promoting your business.

·      Tremendous capability to generate leads: it nearly doubles the count as compared to other approaches like telemarketing, emails or pay-per-click campaigns

• ·      Raises awareness about your business among the society
• ·      Gets web traffic
• ·      Easy form of communication
• ·       A cost effective medium to reach the world
• ·       Shows responses instantaneously
• ·       Broadly caters to all segments of industries, be it B2C, B2C or technology based companies

Now that you know the basic benefits of social media, let us discuss how you can implement it in your business, to improve strategic approach, so as to witness all its advantages. Here are a few tips:

·         Channelize wisely

There are many social media platforms to promote your work. But that doesn’t mean you start with all at a go, for marketing. Based on the nature of your work, you should choose the channel. For example, if you are selling apparels or want to promote your boutique, then Facebook is a great platform and not LinkedIn or twitter. LinkedIn could be a great option for B2B companies to connect with people. So invest time and money appropriately with each platform to understand their working, as there are difference types of audiences connected with each of these. This will help you achieve your goals with meaningful results and increased ROI.

·         Harmonize social media with PR and Marketing program

Social media has the potential to boost your success of content marketing and PR creativity by unveiling your content to a broader audience. Integrating social media with other channels is really beneficial.

·         Stick to your brand voice

To develop a brand persona, you need to develop a consistent brand voice, that can form a base for the social media conversations across channels. Just see to it that you convey your message according to your audience and their interests. With a firm brand voice, you can make sure that the content across the social media channels is compelling and consistent.

These tips are really important when you are looking up to social media for business growth. You can also monitor the results and take measures accordingly so as to maximize the impact, engagement with the audience and ROI. The Social Media Marketing Companies are skilled to perform this marketing strategically, using their knowledge and expertise, to benefit the companies. 

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Created on May 21st 2019 05:11. Viewed 709 times.

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