Factors to consider while doing Content Planning for SEO

Aiming for search engine rankings or recognised by your audience? You must plan for industry-oriented and advanced SEO strategies as per the industry trends. SEO planning focuses on a mix of approaches that can lead towards improved search engine rankings. Among such approaches, a key focus area by the Performance Marketing Company in India is content planning. 

Content is the key to every SEO strategy, irrespective of the industry for which it is planned. The SEO experts plan for the blog posts, topics, or the areas in which the content is to be developed. While conducting such research, it is important to decide, whether your content will be timeless or trend-focused. If you interact with an experienced SEO company Jaipur, they will help you understand the impact of both approaches. 

Trending Content-Type:

These include developing content on the trendiest topic related to your business sector or the field. The key benefit of working on such an approach is to get instant audience attention. 

For example, AI is the most followed trend in every industry sector. Hence, posting content related to such a topic would attract a positive audience focus towards your content. 

The major drawback of such a content strategy is that it does not last for long. With time the trend changes, or improvements are introduced which drives the audience's attention. 

Timeless/Everlasting Content-Type:

Apart from the trending content type, your SEO strategy can also rely on the timeless/everlasting strategy. In such an approach, the SEO expert identifies topics that can keep the audience engaged. Some of the common everlasting content examples include FAQs, How-To-Use blogs, guides, case studies, and resource libraries. 

While writing an everlasting content type, the SEO experts may face high competition. As there are blogs or content that have already been written in past, also new content is being uploaded. 

Which is better Trending or Everlasting Content type?

An SEO strategy based on the trendiest industry topic will only last till the time the trends last. A leading Digital Marketing Agency in Gurgaon reflects that a trending topic has high conversion abilities. However, these abilities are limited to a timeframe. 

On the other hand, Everlasting SEO strategy focuses on customer pain points and informational content types. Due to such a focus on informational content type, everlasting content is not bound by timeframe. Irrespective of when the content has been uploaded, it will be visible to the audiences. 

Trending content would drive more sales in a limited time, but will also require more extensive efforts. Whereas Everlasting content delivers constant sales throughout the year. Also, working on everlasting content types helps in improving the brand's credibility in the marketplace. 

End Notes

Considering the benefits of everlasting SEO type, it would not be a wise decision to ignore the trending content forms. You must interact with a leading SEO company Jaipur or a Digital Marketing Agency in Gurgaon, to get your brand-oriented SEO strategy. The SEO experts can help you understand the role of trending content in attracting audiences. Further, a well-researched everlasting content type can help retain the audience. So it is always better to consult with a leading/experienced digital marketing agency to ensure a better digital positioning.