Increasing
website eCommerce traffic focuses primarily on any online business owner,
finding creative and effective ways to increase traffic remains high on our
radar. Sponsored social media posts and Google ads work, if properly directed,
but can be expensive. Organic traffic, like traffic from blog posts, is the
best kind because it's free. More importantly, blog posts can always be
evergreen, which means they stay on the web attracting permanent customers. As
a bonus, blog posts provide useful content for online store owners who will
post them on social media, calling for more traffic.
When
online store owners come to us looking to drive eCommerce website traffic, one of the first things
that one should check is whether they have a blog and if it is updated
regularly. You are missing out on free and organic traffic to your Estore if
your eCommerce website still doesn’t have a blog. Well-crafted blog post
created to drive more traffic compare to other types of a blog posts. Now a
day’s blogs have become a primary driver of any website traffic to any store.
Well-crafted blog posts drive free organic website traffic for years.
Important steps for generating blog
traffic:
Strategize
a Blog Topic
An
eCommerce website blog post has a very exclusive purpose to drive traffic
unlike other types of blogs. Keep on eye what they are Google searching and
what makes them searches different from others.
An
eCommerce website that sells many products or items on that particular niche,
creates topics and keeps topics coming up over and over. That will keep
customers engage with your site. Several times a month someone asks the
difference about the products comparison. You put it together in the blog
asking questions and all. The post that is structured brand V/S brand or type
V/S type. In this case, the audience responds well to those blog posts.
Typically perform best with your audience and drive eCommerce website traffic
most effectively.
When you
decide to write a blog post, decide the topics of the eCommerce store and the
blog-type which your products describe well. Modifying your blog post types
improves customer engagement.
Research
Related Keywords
Why
guess what keywords your audience is searching for when you know for sure? Note
down a few keywords related to your topic and use a Keyword Finder to do some
research. Mangools Keyword Finder is an all-time favorite tool because they
allow three free in-depth keyword searches per day. Most of the
Basic plan allows for 100 keyword searches per day. They also include SERP
Watcher in other packages, which is an important research tool for blog topics.
KWFinder is invaluable and will help you take your eCommerce blogs to the next
level.
Notice
that always selects a keyword with low competition. If you are striving to get
your eCommerce store listed on the home page, blog posts targeted at keywords
can be your fastest way to the top.
Write
Optimized Blog Posts
You may
have heard of the Yoast plugin for WordPress or any other plugin that is
compatible with your site. You should use a powerful plugin that helps bloggers
structured blog posts using the most effective structure. The plug-in SEO makes
recommendations about structure, page titles, Meta descriptions, and keywords for
your blog and product descriptions. To check the SEO effectiveness of your
eCommerce website, use Neil Patel’s free website checker. Surprisingly it is a
free tool and allows you to compare your website with competitors.
Create
an Optimized Image
Pick the
image creation tool that works for you. Create higher-quality images that would
be visible on any device. When you start a new blog, many beginners
simply upload images without using the web. These great image files make your
website slow. You can fix this by using good photo editing practices as part of
your regular blogging process.
When
uploading your image, be sure to include the Alt description and full-length
description. Include the keyword in the image description for a bit more
SEO-friendly.
Post
Regularly
Since
your website is an eCommerce site and does not focus on your blog, it is not
necessary to post daily. Focusing on active, high-quality blog posts is very
important, and posting once a month is enough to drive eCommerce website traffic.
Aim for each blog post to have 700-2000 words for the most SEO impact.
Recommended
Ecommerce Blogging tools
Blogging for Shopify Bundle- When you're ready to drive
thousands of visitors to your online store and establish yourself as an
industry expert, this great ebook is for you. Learn the specific steps I use to
create successful blog posts that attract customers to my store by the
thousands.
Conclusion
Driving
eCommerce website traffic with blog posts attracts the perfect, converting
audience without spending thousands on expensive Google, Bing, or Facebook ads.
Regularly publishing blog articles allows you to brand your store as an
industry official within your niche and drive evergreen, live traffic. If you
need help coming up with blog topics or want a outsource service to write your
blog posts, email us at swati@leapfeed.com we always strive to help you.