Google Merchant Center for Online Retailers & Owners
by Leap Feed LeapFeed - Leap Towards SuccessWith regards to the internet, Google is inevitable name
in this glob. You might have heard that more than 3.5 billion searches are done
on Google every day. The normal exertion of Google is to guarantee that you get
the best search experience from it.
You would also love to know that Google searches are
passable on mobile devices too. Google's Android has a main portion of the
overall industry for versatile working frameworks. It has over 70% share of the
overall industry.
Over 60% of the natural organic searches from cell phones
in the United States in 2019. Insights show that around half of online product searches
through start from Google. Just Amazon has the high ground on internet based
product searches over Google. Thus, as a storekeeper, you should find out about
Google Merchant Center, and what it can mean for your business.
How Work Done
on Google Merchant Center
The best leading digital service is Google Merchant
Center which is offered by Google. It is another gifted service by Google for
those who have online store and want to sell their products online, this is the
best option for estore owners to upload their products online. You can upload
product data feed in bulk or single using Google merchant center, you can also
run Shopping Ads on Google using this listings. Moreover, the shop retailers
additionally need to include shipping and taxes information on this platform.
At the point when you look for Google or Google Shopping,
the products that you see there are promoted by means of Shopping Ads, and they
have been uploaded on Google Merchant Center.
How to Set up
Your Store
If you wanna store on Google, first of all you need to
create account with Google merchant to set everything up. You can use your old
gmail account or Google my business account to create merchant center.
Now provide Google with detailed information about your
business and products. Add your business name, physical address, contact number
for customer service, your store URL, and other important information.
After creating your account with merchant center, you
will have to upload product with appropriate product information to meet the
specific product feed requirements set by Google.
Now it’s time to link your account with Google Ads to run
the Shopping Ads multiplies your chances to make sales and generate more
revenue from your online store. Google Merchant Center is one more free service
from Google. You can undoubtedly set up and utilize a free account on Google
Merchant Center. Retailers might decide to use the free product listing on
Google Shopping; however there is option for paid promotions.
Benefits of
Google Merchant Center
Most importantly, you really want a Google
Merchant Center account to promote your products on Google Shopping.
Furthermore, it assists with getting sorted out your listing data, fundamental
for product promotion appropriately. Along these lines, in the event that you
don't have a Google Merchant Center Account, you have no alternate method for
promoting your items on Google Shopping.
Google is the most visited site on the internet world
widely and most popular browser among the people. Google shopping is an
essential platform for shop owners who sell products directly to customers. It
can boost your marketing efforts and take your shop or business to the next
level.
Stand Out
Google shopping show up on top of query products and meet
customers that are have done the vast majority of their research with highly
targeted and clear product offering. Product listing advertisements stand apart
with their effortlessness, informative clear message, and visual allure.
Grab Attention
Product listing ads are the main ads in the list items
flaunting a photograph, which promptly gets the notice of the customers. Visual
allure is key in Google Shopping, it draws in purchasers and makes them bound
to click and land on a product page.
Better Quality Leads:
People who look for products on Google have proactively
done some research and make some decision. At the point when they see a
relevant product advertisement, they are bound to follow the connection to
figure out more about the product and make a buy.
Higher Conversion Rates
Google Shopping advertisements have proven to have a lot
higher transformation rates contrasted with text-just promotions. On normal
change rates are 26% higher and furthermore your cost per-click is decreased by
around 23%. This prompts more pertinent traffic to your eStore at better CPC
and at last boost your ROI.
Adding Your
Products on Google Merchant Center
It’s time to create a new account on Merchant account, if
you have already one you can follow this guide to set up your account.
The big question arrived in every one’s mind how can add
your products to Google Merchant Center. Google offers various options to
upload your product on Google Merchant Center.
You can import a product feed file in XML or text format,
or you can also use Google Spreadsheet with your complete product listings.
Then, you can manually upload your products one at a time. Finally, you can
also use Content API or the FTP/SFTP service.
Let’s get to know how you can upload your product with a
product data feed.
1. Go to your Google Merchant Center account and find
Feeds under the Product tab.
2. You can find a plus icon there to import your product
data feed.
3. In scheduled fetch option you can have a live data
feed link. The most important benefit of a live data feed link is that Google
will automatically check for updated product information once in 24 hours.
Again, CTX Feed can help you create a live product data feed URL right on your
WooCommerce store.
4. To secure the best result
regular updates of product information on the feed file are essential.
5. Set other important information like the target
country and the destination.
6. After everything is set, go ahead and click on the
Save button. Google will process your product feed and show you a health report
of your product data feed in the Diagnostics section of Google Merchant Center.
As mentioned above, you can also upload your products to
Google Merchant Center one by one.
More on Google
Shopping
You can consider Google Shopping as an alternate sort of eCommerce
platform. Here clients can search and compare about products and costs from
various online retailers. Therefore, clients can rapidly be aware of products
and prices.
Aside from Google Shopping, when the search term
coordinates with products keywords, they will show the Shopping Ads on the
Google search window as well. Along these lines storekeepers have a higher
possibility making more revenue by promoting their products on Google Shopping.
Benefits of
Google Shopping for Online Retailers & Owners
You have much knowledge of Google merchant and product
ads now, you should know its potential to increase your store’s revenue. Check
below a highlight of the benefits of Google Shopping and Product Ads:
1. Google is a trusted brand, so when people find your
products, they will have more faith in your products.
2. Whenever people look for a product on Google or Google
Shopping, there is a higher possibility buying. By advancing your items on
Google Shopping and Product Ads, you can create more qualified traffic to your
store.
3. Shopping Ads have a higher performance rate.
4. It helps to create a better product and merchant
credibility with ratings.
5. Get detailed insights on your customers from Google.
6. Finally, promoting products on Google Merchant Center
also increases your visibility in local searches.
We hope that you better understand Google Merchant Center
and how it works after reading this content. Make sure to put these insights
into good use to increase your store’s revenue. Google Shopping will make it
easier for those customers to find your products.
This feature is a simple and powerful way to connect new
shoppers with your brand. It’s time to scale your business. Are you ready? Get
free demo and expert’s consultation.
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Created on May 2nd 2022 01:39. Viewed 138 times.