How to Drive Conversion with Chatbots

by David Jones Digital Marketor

Traditional ways of communicating are rapidly fading into 2021. Marketers are struggling to stay connected, especially as the pandemic-hit world adapts itself to the newly found digital dependence.

What if there was a way to stay relevant, ensure customer satisfaction, and generate leads at the same time?

It is possible to enhance your relationship with your customers through personalization. Today, most industries go beyond the basics of technology intervention and are now looking for ways to make technology fit every consumer according to their needs. While the early 2000s were dominated by search engine optimization and marketing, the next decade saw the rise of social media and its use for business marketing. Similarly, 2021 is about personalizing and making the customer feel like your brand.

As the use of AI in B2B marketing increases, chatbots are rising as a very good personalization tool for marketers. In 2021, more than 67% of consumers used chatbots for customer support. Not only that, chatbots applications are growing in all aspects of business today and it will be very easy to drive conversion to chatbots by 2021.

What is a Chatbot?

Chatbots are programs that use messaging interfaces to cope with human conversation. Many companies use artificial intelligence to boost their chatbots, which can help them conduct complex conversations with people, assess their needs, and solve their problems, boosting conversion to chatbots.

Chatbot technology has been used for customer support for a while now. But chatbots applications have matured enough since they were invented. Chatbot messages can now be used to collect feedback, generate leads, assess lead quality, generate custom quotes, and promote content, among other things.

With its diverse applications, driving conversions using chatbots has become the primary key to ROI of most modern marketers.

Why Should Marketers Use Chatbots?

There are many reasons to adopt chatbots as a part of your marketing strategy; each reason will give you a new way to optimize conversions with chatbots. There are also many conversion rate optimization tactics that can help you improve conversions with chatbots. But before that, let's look at some of the key statistics for chatbots:

· Chatbots can help you reduce your costs by 30%

· By the end of 2023, organizations can save 27 billion hours of customer service using chatbots

· 47% of consumers will be open to buying from a chatbot

· 57% of visitors want to get information from a bot when browsing a website

What these statistics important to tell you, is that driving conversions using chatbots is not only possible but likely, given how consumer preferences continue to shift towards 24/7 personalized service.

Chatbots are no longer new additions to the website. You can ensure enhanced conversions with chatbots by offering help all the time, generating quotes, promoting content, and building a relationship with your consumers even before they contact a executive from your latter.

How to drive Conversions with Chatbots in 2021

So far, customers have responded positively to chatbots. The main reason for a positive response is that chatbots are designed to be intuitive and communicative. Most chatbots today use natural language processing to interact with customers and create a false mental perspective. This leads to the brain of customers believing that they are contacting someone and it is easier to accept help- making it easier to optimize conversions with chatbots.

This readiness also reflects the buying habits of consumers. Chatbots designed to help consumers are also programmed to encourage consumers to buy. The more receptive consumers are on chatbots and their help, the more likely they are to buy. This is one of the most direct ways in which you can ensure conversion to chatbots, but there are many other methods that are often not used.

Improve the Customer Service Experience

When your first name addresses you, whether it’s a friend or a chatbot, it always feels familiar. Chatbots use this little hack to start conversations with users. With 24/7 availability, a container of information, and a willingness to help, users will receive a better customer service experience that boosts conversion to chatbots.

Chatbots offer instant answers to customers and do not work under time or availability restrictions. It builds trust in your business and can easily convert a first-time buyer into a lifelong customer. Moreover, as chatbots analyze customer conversations over a period of time, they can encourage them into a two-way conversation.

Drive Customer Interaction

Chatbot’s functionality is not limited to handling incoming customer service queries. They can also be used to engage customers and generate leads for conversion using chatbots through outbound marketing.

Using chatbots as a marketing tool can help gain better insights into customer behavior, preferences, and pain points. This in turn drives better customer engagement which leads to higher conversions on chatbots.

Increase Brand Value

Chatbots are the front-end office of your business. They interact with customers and visitors, offer solutions to their queries, and respond quickly to immediate questions. Essentially this makes your business available at all times to any and all customers. It also makes your business look great and helps you manage conversions with chatbots.

Additionally, chatbots can help distribute content that resonates with company values, forming a lasting connection with customers. They can be programmed to interact with people regarding brand benefits, discounts, problem solving, and excessive promotional offers associated with your product or service by infusing personality into talk. Many companies also use chatbots for lead gen operations. It is also very easy to manage conversion with chatbots and their functions. All of this together is great for building a brand persona and optimizing core values.

Generate and Provide Feedback

Continuous improvement is the mantra of a successful business. And for this improvement to take place you need to react to feedback from customers, be it positive or negative. Chatbots can be used to facilitate feedback from customers through online surveys, feedback boxes, and email. It can bring up hidden issues and help you manage conversion with chatbots.

Bridge the Gap Between Marketing and Sales

Sometimes there is a big disconnect between marketing and sales. In this scenario, chatbots can play a great role to bridge this gap. The bot is a more productive way of gathering information, qualified leads, and setting up your sales team. Looping everything in your chatbot content strategy will result in putting marketing and sales on the same page– conversion optimization with chatbots.

Bots and chatbots may seem like nothing in the future, but the future of marketing has officially arrived. Now, during the digital revolution if you’re wondering if you shouldn’t incorporate AI marketing into your digital marketing strategy, you’re asking the wrong question. It’s time to roll up your sleeves and drive conversions with chatbots.