How to Develop a Successful Business Intelligence (BI) Strategy

by Nazar Kvartalnyi COO at Inoxoft

Every organization has goals and plans how to reach them. To determine which actions to take and what approach to choose they gather the needed data. Because we can't deny that the insights it provides are powerful tools for organizations on the road to success.

So, lots of companies started to implement BI strategy as they consider it as an opportunity to increase profitability, optimize internal processes, discover new revenues, identify market trends and detect business problems through the effective decision making and data analysis.

Starting such an approach requires preparation. Let’s discover how to develop a business intelligence strategy.

What is BI strategy?

Before jumping straight to the strategy, let’s define the term. It appeared in the 1950s as a technology called decision support systems. Over the next decades, these systems turned into a comprehensive tool mainly due to the increase in the amount of data that companies can collect on their internal processes their customers (the rise of the internet and computer usage accelerated this process)

Additionally, it became cheaper to store data in larger quantities than it used to be. Companies received access to endless sets of data (internet usage records, social media activity, etc). BI aims to find patterns and trends among all this data.

Business Intelligence revenue in software is projected to reach US$23,258.94m this year.

Here are a few explanations that we consider relevant. To put it simply BI is about delivering relevant information to the right people at the right moment to achieve better decisions in a faster way. To perform this BI has methods to collect unstructured data and convert it into information to improve business decisions.

BI may include:

  • Performance management
  • Predictive modeling
  • Analytics
  • Data mining, etc

BI exploits the data your business generates in all of its activities. Then it analyzes and visualizes this data to understand it and get valuable insights to make your business evolve by making better decisions. Basically, by collecting, structuring, and analyzing, BI converts raw data into meaningful information.

The BI process is usually divided into the following stages:

The reason companies invest in BI is data analysis. No matter how companies process their data, the insights from analytics reports affect all company’s processes. These two terms are often mixed up. BI uses past and present data to inform current decisions, while business analytics uses past data to explain current data and predict what will happen in the future. BI uses different analytics methods, including:

  • Data mining (or discovery) includes automated analysis of large sets of data to find patterns.
  • Text analytics combes through textual (unstructured) data (e-book or research paper) to find patterns. This can be used for linguistic analysis or sentiment analysis on social media or online customer feedback, etc.
  • Business analytics draws connections between data and companies that use it to predict future trends, and reveal unknown inefficiencies in their systems.

Why business should implement BI?

Consider business intelligence if your company suffers from:

  • Underperforming employees
  • Loss of customers
  • Wasted resources and time
  • Under/overstocking
  • You produce tons of data but don’t know how to use it.

The data-driven decisions can help your company by

  • Tracking performance
  • Optimizing operations
  • Foreseeing trends
  • Planning approach to increase profit
  • Analyzing customer behavior
  • Analyzing competitors data
  • Discovering problems and their solutions

Other benefits include:

Profitable business decisions

As we’ve already mentioned, BI helps to gain insights from your data to make smarter business decisions. For instance, graphics and charts in dashboards don’t give a visual representation of your business performance. Visualization makes it easier to read and understand data, to observe trends, and see things that are going well and those parts that need improvement.

Accurate reporting

Business Intelligence uses financial, operations data to generate accurate reports, visual representations (charts or graphs), or written information. In this way, every stakeholder (especially business owners) is every of every little change within the company.

Identify trends

BI analyzing an industry, markets, your competitors, your strengths and weaknesses and define trends. Be the first one who knows the future trends and uses opportunities.

Risk management

Every industry suffers from its own risks. It can be cyber threats, data leaks, etc. BI allows organizations to uncover, identify and reduce them in the most efficient way. For instance, with BI fintech institutions create secure intelligence platforms, reduce fraud and cyber attacks what was possible in a harder and longer way.


If you run a business, you might think that implementing BI would come at a great cost and therefore be a luxury investment. But we can assure you that the gained insights will not only help to make smarter business decisions but also improve performance or reduce costs by spotting areas where money might be saved, so as a result increases your revenue. Moreover, there are BI tools that cost little or are even free of charge (e.g. google data studio), so the budget question won’t be an issue.

Data accessibility

Most of the business data is easily accessible. There's no need to code, perform data mining or hire experts. The data can be exported from where it is stored (e.g. excel) via the BI tool within a few minutes. Then you need to crunch the numbers, analyze and visualize the data to start taking advantage of BI.

Time efficiency

Once the data is visualized through dashboards, there is no need to spend time trying to make sense of the data. As the idea is that these reports will control your business activity.

Business intelligence cycle

Its life cycle includes several important stages:

  • Direction- determining the direction of development and goals.
  • Collection - gathering data and information from all relevant sources.
  • Processing - transforming raw data into a format, ready for analysis.
  • Analysis - interpreting the processed data.
  • Dissemination - communicating the newly-found insights to people.

How to build a BI strategy

The business intelligence strategy is considered as some kind of a roadmap that aims to help businesses measure their performance and strengthen it with architecture and solutions. Here are few steps to follow when building a business intelligence implementation plan.

Define your current state

To obtain the full potential of business intelligence and take your organization to the next level, you need to define simple questions:

  • where you are at this moment?
  • what do you want to achieve?
  • what’s possible to achieve?

An efficient business intelligence implementation strategy will enable your business to grow and, so as an owner, be ready to answer some questions:

  • Machine Learning - What, When, Why it will happen?
  • Predictive Analytics - What may happen?
  • Descriptive Analytics - What happened? What's happening now?

Build a BI Roadmap

Strategy for business intelligence starts with a plan. There are many phases to implement BI at any organization, so the project roadmap should contain the why what who when, and how the implementation is going to happen. No matter which project management approach you use( agile, waterfall, etc) it is a smart decision to communicate when milestones and tasks of the project are completed.

A roadmap is the outlook of the milestones and deliverables in chronological order. The point is that it helps every employee to stay on the same page, be aware of what's been done and what's coming up, and enable them to adapt to changes.

Present BI to the stakeholders

The other thing to do before implementing a business intelligence plan into your company is to set the terms and define the meaning of BI with all your stakeholders. As lots of employees are involved in the data processing, make sure that everyone is on the same page and has a mutual perception of what business intelligence development strategy is.

Set the KPIs and Requirements

At this stage, you need to define the problem and think of the business goal you are going to reach with the help of BI development strategy. Setting the plans help you determine further parameters for BI such as:

  • What data sources will be used?
  • What is the business analytics you want to keep an eye on?
  • What metrics can improve your performance and strategy?
  • What are KPIs and evaluation metrics that define tasks as accomplished?

Select the Tools

Selecting the tools for BI infrastructure usually depends on the industry, the size of the company, and your business needs. To understand what tool you need, it’s worth composing a requirement list for your business intelligence system and performs market research.

The BI market offers a number of tools that are available both as embedded versions and cloud-based (Software-as-a-Service) technologies. Some of the most used BI tools are Google Data Studio, PowerBI, Tabulae, Looker, Charito, Periscope Data, etc.

Create a prototype

It is a short project to verify tech concepts by proposing numerous simplified features, validate assumptions, test the product's functionality and ensure the concept is implementable or vice versa. Also, it helps to find the source data and where there can be some transformation to secure massive amounts of data while the end-users will get access to it.

Set the team

Business intelligence strategy and roadmap can’t exist without people. The best way to create a team is to gather experts from different departments of your company who give specific insights, have a different vision, and make architectural, technical, and strategic decisions. Usually, there are five main roles:

  • Head of BI- the person with business and technological skills, who generates insights and drives BI implementation.
  • BI engineer - the person who design, build, implement and set BI systems (the most common technologies used are SQL, MySQL, AWS Redshift, Hbase, BigSQL, Oracle, Apache Spark & Hadoop, SSIS, SSAS, Pentaho, Tableau, Power BI, etc).
  • Business analyst - the person who provides the rest of the team with expertise in data validation, processing, and visualization. And transform the analytics into actionable insights.
  • Data Scientist - the person who uses analytical, statistics tools, and machine learning to pull out actionable value from big data.

If you don’t have an in-house expert team, there is always an option to hire a vendor who will offer solutions that best suits your business needs.

Consider Inoxoft Your Trusted Partner

Lots of industries, including healthcare, education, and fintech have adopted BI to use data and transform operations. Let us share with you our experience in implementing BI in fintech. So, our project is related to a small industry of currency trading that includes mechanisms of capital gain due to price shifts in currencies. The substantial income depends on the immediate adoption of an apt financial plan. Due to the quick fluctuation in the currency market, a group of traders launch their business, develop unique strategies and increase revenue. They trade at the world's major stocks (New York, London, and Tokyo) and involve potential investors.

Despite the fact that traders had relevant experience, and developed custom strategies to gather revenue, the process of currency data analysis and price monitoring, was still performing manually what was time inefficient. So, our BI team developed a Software web application that eliminates manual work and instead creates sheets with optimized exchange rates info and enlists all generated orders for profitable purchases according to an established business strategy.

The benefits of outsourcing BI

  • Cost and time savings
  • Fresh, independent view from the outside of the company
  • Expertise and professionalism
  • Focus on core processes while the BI team perform its job
  • Accuracy and scalability

Doesn’t matter whether you are a small business or large enterprise, you will enjoy the benefits from implementing Business Intelligence. Partner with a reliable vendor to manage the business data and take advantage of the valuable insights it brings.

Final Thoughts

So, BI is the practice of analyzing the data your company generates to produce actionable insights that drive business decision-making. It may sound simple in theory, but it required lots of computer processing power, coding knowledge, and advances statistical skills. So, leave this big decision to us. Our BI team offers big data business strategy and big data development services to make sure your company adopts business intelligence in the most convenient way. Contact our CTO Brad Flaugher to get all the information.

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About Nazar Kvartalnyi Innovator   COO at Inoxoft

20 connections, 1 recommendations, 88 honor points.
Joined APSense since, April 29th, 2020, From Lviv, Ukraine.

Created on Sep 7th 2021 11:35. Viewed 304 times.


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