How to Design and Develop an SEO-friendly Website

Search engine optimization (SEO) is an important marketing technique for businesses of all kinds that operate online. It helps them to build strong online presence and enable them to target their potential customer by making the most of various digital platforms.

Previously, optimizing the basic on-page elements of a website and building links were enough for enhancing the visibility of a site. But now, the SEO best practice has changed a lot. In fact, designers and developers need to keep several SEO tips in mind in order to boost the performance of their website. Continue reading to know about some of the most important web design and development tips and learn the art of making an SEO-friendly website.

• Don’t Take the Load Speed of the Website for Granted
  

In order to design a beautiful website, designers often end up making their page bulkier. As a result, it takes more time than general to load. Owners can use the online tool of Google's PageSpeed Insights for free. It will help them to understand the load speed of a website. Businesses that find their website takes more than 3 seconds to load are always suggested to follow the below tips to improve their page speed:

1. Decreasing the uses of HTML, CSS and, JavaScript
   
2.  Using low-size images in all the web pages
   
3.  Using ALT tags with all the images
   

So, businesses are always suggested to hire a company that offers the best web design in Cape Town, as well as in the cities in the world keeping the above best practice in mind. Meanwhile, it is also important for them to understand that it is not all about design. In fact, developers have to pay their role in order enhance the load speed of their website. The following tips will help them to do so:

1.      Enhancing server response time

2.      Reducing redirections

3.      Leveraging browser caching

4.      Using content distribution network (CDN)

So, these are the comprehensive tips that individuals should follow to enhance the load speed of their website. It will help them to improve the UX of the site which will directly boost its SEO performance.

• Help Search Engine with Indexing
  

Using too much of JavaScript has become a trend among designers to improve the aesthetics of a website. But search engine bots struggle to read a great deal of JavaScript. As a result, it directly affects the indexing of the website. So, it is always suggested to use JavaScript sparingly in order to help search engine with indexing.

• Insert H1 Tags
  

During the web design and development project, businesses are also suggested to hire one of the best SEO agencies in Cape Town, as well as in the other cities according to their preference in order to get the most profitable keywords of their businesses. It is always suggested to optimize all the H1 tags of a website with the respective keywords.

By following the tips mentioned above, it will be easier for businesses to design and develop an SEO-friendly Website.

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Created on Apr 27th 2018 07:00. Viewed 609 times.

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Eric Drula   DISTRIBUTEUR INDEPENDANT Now, it does not take much time or energy to build a website (basic anyway). Even a solitary home-based entrepreneur can create a website using adapted software or with minimal knowledge of HTML. Yet, many companies, large and small, are missing sales because the navigation is too difficult according to Shel Holtz, author of public relations on the Net. Some website publishers always lose sight of the basics of having a site that works - it must be informative, interactive, and interesting. Apr 27th 2018 08:23