Search engine optimization (SEO) is
an important marketing technique for businesses of all kinds that operate
online. It helps them to build strong online presence and enable them to target
their potential customer by making the most of various digital platforms.
Previously, optimizing the basic
on-page elements of a website and building links were enough for enhancing the
visibility of a site. But now, the SEO best practice has changed a lot. In
fact, designers and developers need to keep several SEO tips in mind in order
to boost the performance of their website. Continue reading to know about some
of the most important web design and development tips and learn the art of
making an SEO-friendly website.
- Don’t Take
the Load Speed of the Website for Granted
In order to design a beautiful
website, designers often end up making their page bulkier. As a result, it
takes more time than general to load. Owners can use the online tool of
Google's PageSpeed Insights for free. It will help them to understand the load
speed of a website. Businesses that find their website takes more than 3
seconds to load are always suggested to follow the below tips to improve their
page speed:
- Decreasing the uses of
HTML, CSS and, JavaScript
- Using low-size images in
all the web pages
- Using ALT tags with all
the images
So, businesses are always suggested
to hire a company that offers the best
web design in Cape Town, as well as in the cities in the world keeping the
above best practice in mind. Meanwhile, it is also important for them to
understand that it is not all about design.
In fact, developers have to pay their role in order enhance the load speed of
their website. The following tips will help them to do so:
1. Enhancing server response
time
2. Reducing redirections
3. Leveraging browser caching
4. Using content distribution
network (CDN)
So, these are the comprehensive tips
that individuals should follow to enhance the load speed of their website. It
will help them to improve the UX of the site which will directly boost its SEO
performance.
- Help Search
Engine with Indexing
Using too much of JavaScript has
become a trend among designers to improve the aesthetics of a website. But
search engine bots struggle to read a great deal of JavaScript. As a result, it
directly affects the indexing of the website. So, it is always suggested to use
JavaScript sparingly in order to help search engine with indexing.
During the web design and development
project, businesses are also suggested to hire one of the best SEO agencies in Cape Town, as well as
in the other cities according to their preference in order to get the most
profitable keywords of their businesses. It is always suggested to optimize all
the H1 tags of a website with the respective keywords.
By following the tips mentioned
above, it will be easier for businesses to design and develop an SEO-friendly
Website.