How to Deliver a Mind-Blowing Demo
Demonstrating your ideas and products are key to getting partners, investors and customers on board with your mission. Your demos should be inspiring, informative and a bit entertaining. Live demonstrations aren't that easy to pull off. There are a number of things that can go wrong, but this shouldn't stop you from giving it a try. It's all about preparation and organization. The experts at Corporate Business Solutions Inc. have provided thorough evaluations of small businesses, helping them to make better company-related decisions. In some instances, new product ideas are brought to light and others shunned and discontinued due to poor performance. Consulting with CBS is a great idea if you are considering launching a new product or line.
You may find the following tips to be invaluable for organizing your upcoming demo.
Create a Structure
Structure helps to ensure the success of your demonstration. This should be well-planned and include key components required in order to deliver an exceptional demo. The following aspects should be clearly defined:
- Before
your demo: Briefly introduce yourself and your business. This is the time
to deliver background info and set the context of what you're about to
demonstrate. Keep your overview brief in nature.
- The
demonstration: Don't save the best for last. Include the best and
strongest components in the beginning to help capture attention of your
audience. You want to start off with your “wow” factor to get them hooked.
From there, provide a step-by-step demo. Describe the steps first, and
then show it. Your demo should accurately reflect how your product can
resolve their particular problem. Hone in on what makes your product stand
out. Most of all, your demo should portray the steps in a quick and easy
fashion.
- Post-demo: Use this time to reiterate why your product is so great. At the end, give a call to action, telling people how they can order or download the product, where to get more details and the next steps.
Be Concise
Throughout your demo, you need to be concise as possible. Remember, people today have exceptionally shorter attention spans, so you have to be savvy about grabbing and maintaining their attention. Strive to get to the critical parts as soon as possible. You want to get to the actual demonstration fairly quickly.
The experts at Corporate Business Solutions Inc. conduct thorough analyses and provide concise feedback to their customers.
Forget the Bullet Points
If slides are going to be a part of your demo, then you need to ensure you provide modernized versions. Ditch the boring bullet lists and use unique slides that reflect what you're saying. You don't want your slides to detract from what you're saying and you don't want them taking the audience's attention away from what you're saying. Text-ridden slides should be avoided for this purpose. At best, each of your slides should only require a glance.
Conduct Pre-Demo Sleuthing
Use the time before your demo wisely by asking prospects what outcomes they're expecting from your demonstration. This can help reduce false starts and better perfect your demo's direction. You can customize your demo to focus on the needs of your clients. After all, the purpose of demos is to try and convert prospects into customers.
Maintain Relevancy
The last thing you want is for your demo to be is pointlessly dragged out. You don't need to demonstrate every single feature of your product. Focus on those that pertain to your audience and their situation. If it doesn't add value to your clients then you should eliminate it from your demo.
Corporate Business Solutions Inc. is a consulting firm
located in Illinois, but caters to small and medium businesses throughout
America.
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