How to Create an Effective Trade Show Display

Below are five basic elements that every trade show display should include for using each of these elements to create an effective trade show display.

1. ·         Visual
   
2. ·         Headline
   
3. ·         Description
   
4. ·         Company name & Logo
   
5. ·         Website
   

1. VISUAL – Select your photos and images carefully.

Simple, bold and clear images are the most effective in creating a memorable canvas for your selling story.

2. HEADLINE – Make it simple & easy to remember.

Choose your words carefully, and keep the headline for your trade show display simple, clear and short!

3. DESCRIPTION – Keep it short and sweet.

We know it’s tempting to write a description for your trade show display that explains everything you want your customer to know about your product or service, but don’t!

Keep your sentences short and choppy. Make each word count.

Tip:

1. ·         Use bullet points
   
2. ·         Keep your messages short
   
3. ·         Don’t get too technical
   
4. ·         Less is more
   

4. COMPANY NAME & LOGO 

It’s amazing how many trade show displays seem to hide their company name. You pay a lot of money to exhibit. As for a company logo, if you don’t have one, we suggest you hire a graphic designer to create one. 

5. WEBSITE – Feature the address.

Probably the single most important message in your whole trade show display is your website address.They can copy your website address, even at a distance, and visit it at their leisure. 

Follow the five basic elements outlined above to make any table top display or floor display more effective at your next trade show.