How to Create an Appealing Ad Copy for Online Advertisement

Free classified sites are a boon for those who want to sell their used, old, or handcrafted stuff, without having to dwell in their neighborhood shops. These sites make it easy and convenient to sell as much stuff as anyone wants to sell, without any cost; and from the comfort of the home.

Easy – but tricky

Though online selling sounds easy, but it does have its own offerings. If your ad isn’t catchy and appealing, then it will be left to rest without any potential interest from a customer. Creating an ad copy and selling your stuff proficiently requires deep understanding of the platform functioning and positioning your ad in a compelling manner.

In this article, we have tried to deal with the factor of online ad creation; dwelling on the creative inputs which makes an ad copy standout from the rest and be appealing and effective:

1. Product Photos
   
   Use real, high-definition pictures. This is the most efficient and effective way of presenting your product to the potential customers. Original photos give a clear glimpse of the product to the buyer.
   Think about this factor- Have you ever bought anything without even seeing the real product photo? Absolutely-No. So, don’t expect others to buy your product blindly.
   
   • Click 4-5 photos from different angles.
   • The photos should be high-definition and have clear, plain background.
   • Click photos in the natural light, which gives a more genuine and clear look.

   
   

2. Ad Description
   
   A buyer does not like to go through different steps to know about the product completely. So, make sure that your ad copy consists of full details about the product. An ad copy description must have:
   
   • Catchy and compelling title
   • Price information – detailing about the handling and shipping condition also
   • Correct grammar and punctuation
   • Call-to action can be included, which makes the ad copy more interesting

   
   

3. Where to post
   
   This is an important task, as the marketplace you choose defines what sort of customers you will be receiving. So, it is a good habit to invest your time beforehand in analyzing and researching about the different classified sites.
   Make sure that you are choosing a site which has a high traffic from your local area. People want to buy from their neighborhood place, doesn’t matter if it is through online medium. So, if you are looking to sell your mobile phone in Delhi, look for the sites pertaining to online classified ads in India, which have a good traffic and customer base from Delhi, and choose the best one according to your requirement.

   
   

4. Right Category
   
   Always post your ad in the right category. If your ad is posted in a different category, no matter how appealing the ad and good your product is, the chances of sale falls down.  So, if you are putting an ad for your home, choose the real estate classified advertising category only.