How to Create a Video to Drive Call-to-action

by Jasmine Watson LOANS ONLINE IN UK

Video marketing has come a long way, and it has recently gained popularity. If you want to turn out to be a brand, video marketing must be a part of your strategy. It is the most convenient way to spread a message to your target audience.

If you are not creating a video, you are falling behind. Creating a video is not rocket science, but before you invest money in it you should know the purpose because there is no one-size-fits-all video marketing.

For example, if you have to showcase how your products work, you will need to create a demo video. If you aim to build brand awareness, you will have to make a video that shares your vision, mission, achievements, products and services, and how you have set yourself apart from your competitors. Likewise, if you want to influence the industry, you will have to conduct an expert interview to present your point of view to your target audience.

Now you must have understood that there are various types of videos, and each has a different purpose. No matter what kind of video you are creating, they involve more or less the same preparatory steps. This blog discusses how you can create a persuasive video to drive call-to-action from your viewers.

Find out why

Before you start making a video, you should know why you want to create it – what is your objective behind creating a video? You cannot move in the right direction if you know what you want to achieve.

Apart from knowing the goal, you should know the following things before creating a video:

your target audience
the platform where you will upload it
the budget

To create an enthralling video, you must know about all these factors.

Prepare a script

Preparing a video without a script will be like preparing food without salt. You do not need a formal script, but you need it to tell your audience what it is about and what they will learn after watching the video. So start writing a script now and ask others for their opinions. Include the suggestions if they fit in your goals.

Note that the script should not be longer because it is a fair bet that your users will not stick to it. A video should be short, and in the first half or one minute, they must understand what the video is about.

Do not make long stories to tell who you are and what you do unless you create a brand awareness video. Make your script in a way that it hooks your target audience immediately they start watching it because otherwise, they will not bother to watch the full video.

Create a catchy title

No matter how captivating video you have created, users will not watch it if the title is not catchy. Regardless of the type of video you are creating, the title must pull the strings of users’ curiosity. Otherwise, all your effort will go in vain.

Use hashtags in your tile so users can easily find you with the right use of keywords. Thumbnails also play a paramount role to entice users to click the video. When it comes to selecting a thumbnail and the title, ask yourself what can make your users curious to click your video to watch.

Clearly explain your product and service

Though the video does not need to be too long, it does not mean that you will skip important information. For example, if you are trying to create a video to promote your products and services, you will have to tell your viewers everything – what it is, what it does, and how it can solve their current problems.

Tell the story of your product to your users as if they know nothing about it. Do not stretch points. Be specific and avoid redundancy so your video does not become too long.

Make it informative yet entertaining

Even though your video is short, not everyone will bother to watch the full video. Many videos are streaming on the internet. They can watch them that have already proved that those videos are worth watching because of millions of views.

You will have to figure out how you can offer value to your audience and make your video better than those with millions of views. Does your video provide the solution for the problems of your users? Does it offer them a discount or coupon codes? Watch other videos and brainstorm how you can create your video better.

The content must be so impactful that viewers do not go away until they watch it fully. Make sure that you do not introduce plain and boring text in your video. For instance, if your video is to tell how software can ease the headache of the payroll department, you should introduce the solution in a revolutionary way. Try to avoid using old and clichéd examples because that makes the entire video monotonous.

Promote your video

Try to make a video that you can promote on different platforms. This is because your target audience will be scattered over various platforms.

Some people will watch it on YouTube, and some would like to watch it on Facebook. Embed your video link on all the platforms to avoid missing out on a huge number of potential viewers.

Video marketing is a great way to pull the attention of your users. If you want to invest in video marketing strategy, you should know the purpose and the target audience.

Make sure that you create a video that aligns with your purpose. As long as your video is engaging, you will have a chance to increase your leads for your business.