How to Create a Facebook Landing page that Drives your Business to Success?

Posted by Yasmine Assif
1
Jun 17, 2016
158 Views

Facebook has hit a billion active users per day which is probably the highest traffic a website gets. The enormity of this number can be realized by the fact that they are only 7 billion people on earth and half of them have internet access. So it is safe to assume that almost every person who uses internet has a Facebook account. Where else would you find an audience like this? Nowhere! And that’s why it is important that you leverage this medium to build your brand. 

How to use FB to grow your business? 

Create a business landing page for Facebook!

How to do that?

Contact web companies in Lebanon. They have the right experience and have the right price for designing a successful landing page for FB.

Whether you are getting your FB landing designed by professionals or deigning it yourself, knowledge about what makes a good page is essential and will help you reap its full potential

In this blog, we are giving you just that.

What a FB landing page does?

Typical to any of your standard landing pages, a FB landing page drives your visitors into action. It is your bit of space on social media and you can use it to showcase your brand, interact with your visitors, advertise and sell to them. It compels your fans to signup, buy and donate. 

Facebook landing pages work better than your regular landing pages owing to a fewer number of distractions, a larger audience and a different nature of the medium.

These are the things you should keep in mind while getting an FB page for your brand. 

1. Coherent Images

Your page should be coherent with your brand’s website right from its colour palate to the images used. If you are running an offer on your website and want to do the same on your FB page, use the same image. 

2. Big Call-To-Action

FB is very limited in terms of the space you get to showcase yourself. SO you have to make do in the little space and rigid structure you get. To increase points on your effectiveness, use big CTAs (Call-To-Action), possibly above the fold. 

3. Coherent Text

Your text should remain same on both your website and your FB landing page. This means using the same headlines you are using on the offers on your website on Facebook. 

For example, if your ad reads “Get 1 + 1 on the price of 1”on your website, the same message should repeat on FB. However, if you want to run an offer only for your FB users, mention this specifically in your ad copy. 

Typically, designing a Facebook page is not complicated and you can do it yourself by all means but when it comes to using the same for expanding your business and interacting with your audience, however small or large they might be, it is recommended that you take professional help. Web companies in Lebanon have built a niche for themselves in this area. They make the most effective and affordable FB landing pages, you might want to check them out before committing to anything else.

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