How To Create A Download-Worthy Mobile Application? 10 Practical Tips!

The Internet and mobile phones have become an integral part of human life nowadays. Thanks to smartphones, the whole world is now available at several clicks. Mobile apps have made a lot of things possible, which were unbelievable before. Every mobile application is custom designed to perform specific functions. Not so long ago, such automation and goal-centric performance was science fiction. Now, apps can do various tasks in minutes: from ordering food to booking a trip, and more!

The competition for mobile app users' attention is very rigid, as there are more than 2.7 million available applications in the Google Play store and up to 2.2 million in the App Store. But most of us use only 30 applications per month. So there are lots of apps out there that nobody uses. To stand out in the crowd, you need to conduct significant research and acquire strong proficiency in application development. You have to be confident that your product is well-fitted and well-built to satisfy the market's needs.

If you want to build an outstanding mobile application, you need to take into consideration the following tips: 

The application should bring an essential benefit to the user, so he is motivated to download it and use it for ages. It's always better if your app solves more than one problem. A perfect app combines many solutions: consumer needs, business objectives, and technological resolutions in an intelligent way.

People prefer using mobile apps with a simple UX and UI design. A well-built interface leads to better user acquisition and a higher download number. When the interface is understandable and straightforward, users will stick with your app and probably recommend it to new users.

It is obligatory to choose the right technology while building your app. Native apps enable the best user experience but require significant time and skill to be developed. Web apps are quick and cheap ones to make and can run on multiple platforms. A hybrid approach is the latest approach to develop an app. This approach combines prebuilt native containers with on-the-fly web coding to achieve the best of both worlds.

Ensure that your app is safe. An unprotected application poses a risk to the entire system.  Customers should feel safe while purchasing products and services in a mobile environment.

Have a target audience in mind!

While building your application, you need to know who will use your app. The knowledge of your buyer persona will help you check the business potential of your idea, examine how to build a communication strategy, and what channels to use. How to do this? Search for statistics and insights, check the trends, ask questions on the forums, conduct a poll, build an MVP version of your app, location and collect all the feedback for your future improvement. Check every source of knowledge available. You can manage all demographic data: sex, age, gender, location and gather some information about your users' behaviors and motivations. Narrow down the target audience - the larger the group, the higher the upside for your product, but at the same time, the higher the odds that there's something wrong with your idea. It's easier to target an innovation towards a niche.

With the help of a custom mobile app development company, you can develop software that is completely automated and user-friendly; for instance, the software built by Devtorium team for insurance company requires less than 3 minutes to obtain all the necessary information and documentation they need for their quote. This system needs minimum manual interaction to provide cost calculations, policies, renewals, and other features.

 

First focus on your existing customers

If you want to build a prosperous business, you need to take care of your customers. Of course, acquiring new leads is great, but retaining existing customers should be your primary focus.  Several studies claim that 68% of sales come from existing customers. User retention is a dimension to determine how good customers are engaged within the application after downloading it. This process creates an opportunity to grow a devoted user base and increase revenue for the app.

 

Do client-centric research
Mobile app marketing starts a little bit earlier before you ever bring it to development. Before you start telling your development partner about designing your application with thousands of different things, reach out to your users and talk to them. You need to make sure that whatever you are building will be useful for them. So, it would help if you choose an appropriate marketing tool to promote your solution. Usually, getting your message across takes even more time than developing the product. That is why you should start to build a marketing strategy as soon as possible.

One of the best ways to promote your mobile app is to get people to talk about it. There are several steps to get others talking about your application. You can go to the media with perfect advertising and contact journalists and influencers with the same. If you select to go with either of those choices, make sure your values, interest, and customers align.

Think about third-party integrations

Third-party services can make your app better, increase user retention, and improve the overall user experience. It's an excellent way to boost the credibility of your application. Integrating and collaborating with people makes it easier to propose a familiar experience. Try to use such integrations, especially for improving conversion and increasing retention.

In order to increase your app downloads and be a successful entrepreneur in the dynamic digital world dominated by mobile apps, keep the above tips in your mind. Make sure your app is cross-device, so you're never forcing users into having to download an app unless they want to. You should always offer high-value, regularly updated content in your app instead of static content. Attractive features are also of importance when it comes to lure users into downloading your app and using them. Actively promote your app through social media and PR and within your organization as your employees should be the first fan team for your app.