How to Conduct Keyword Research - 2022 SEO Guide

Keyword research is a cornerstone of SEO, the process of optimizing websites for search engines. Here Toronto SEO Services expert team also suggests one of the most important aspects of content marketing and PPC (pay-per-click) campaigns. The importance of keyword research cannot be overstated: The right words can drive traffic to your site, while ill-selected keywords can tank its visibility in search results.

The importance of keyword research

Keyword research is one of the most important parts of your SEO strategy, as it helps you to understand your audience, find long-tail keywords, and identify keyword difficulty and search volume.

It's also the most time-consuming part of SEO. Keyword research is vital to any SEO strategy, but it can be difficult to do well. Also, Toronto SEO Services experts will walk you through each step of keyword research and give you tips on how to make the most out of your research efforts.

How to do keyword research in 5 steps

1. Understand your audience

To truly understand the way your audience is searching for information, you must become familiar with their habits. If you want to be successful in SEO, it's essential that you know what people are searching for and how they go about doing so.

To identify keywords related to your business or industry. It's also important to consider long-tail keywords (also known as "long-tail" searches). These are longer phrases with fewer words but more meaning than single-word searches like "SEO" or "finance." 

This may mean changing how people search for things—but it could also mean changing what businesses offer customers!

2. Conduct initial research

The first step in conducting keyword research is to review your site and content. Look at what keywords you're already targeting on your site, then look at your competitors' sites. Take note of the keywords that they are targeting and how their websites are structured.

Look at Google Trends to see what people are searching for currently, as well as how much search volume there is for each keyword. Also, engaging with Top SEO Services will give you an idea of which terms have higher competition (more people competing for them) or lower competition (lesser number of people competing).

Next, use tools like Keyword Planner from Google AdWords or SEMrush to get insight into keyword difficulty level, average monthly search volume, and more details on specific keywords like competitiveness, top-of-page bid estimates, and more!

3. Identify long-tail keywords

Long-tail keywords are phrases that have more specific meaning than broad keywords. They're often used for more specific searches and can be more effective for SEO because they can help you rank in search results for less competitive phrases.

For example, if you wanted to rank for the phrase "best gifts," your chances of success with that keyword would be high because there's not much competition (and probably not much traffic).

But if you wanted to rank for "gifts under $20" or "gift ideas for my dad" — which we'll call long-tail keywords — then the competition will be lower, which means there's a lower chance of being found on Google when someone searches those terms.

4. Evaluate keyword difficulty & search volume

The next step is to determine how easy it will be to rank in search results for each keyword. This will help you prioritize what keywords should receive the most attention.

• Search volume: Using Google Keyword Planner, check the monthly search volume for each of your target keywords and estimate when they are likely to perform best (e.g., high season is usually lower competition).
• Relevant searches: Best tool and see if there are any relevant searches that you didn't think of before. You might have overlooked them because they're not completely related but do contain some of your key terms within them.

5. Make a list of relevant keywords and phrases

As you conduct keyword research, you'll undoubtedly find many keywords and phrases relevant to your business. It's important to make a list of these keywords and phrases so that you can prioritize them before moving on.

It's also important to keep track of the keywords and phrases that have already been used in your content so they can be reused later.

This will help increase the number of times those keywords appear on their respective pages, enhancing their ranking potential in Google search results.

Conclusion

The key to successful keyword research is to ensure you're covering all of your bases. If you want to get ahead in SEO today, you need a plan and the right tools — including a good keyword research tool. We hope that this guide has given you some insight into how it works and how it can help your business succeed online!

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Created on Oct 4th 2022 04:35. Viewed 231 times.

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