Well, it is certain to say that digital marketing agencies are here to increase your conversion as well as ROI. But, the marketing approach keep differs when you go to various marketing agencies.
Within all of this it would become really tricky for you to choose a best one for your business.
The way a digital marketing agency categorizes their services can determine that which of the marketing channel they focus on more or if they specialize all of it equally.
SEO (Search Engine Optimization)
It is a set of practice to get your website on the top of the desired search term on search engines (google mostly). It might get from several months to years for your website to start getting organic traffic.
The SEO services can fulfill various goal for your business from getting targeted users who make purchase from you to getting your business/brand to the group of people who purchase your services/products.
However, before hiring a SEO company you must make sure that if your business does need traffic from search engine of is it otherwise.
SMM (Social Media Marketing)
Social Media Marketing is a practice to reach your buyers in their social media space and grow your business out of it. The main goal of Social Media Marketing Services is either to sell your products/services to the people on social media or to keep them engaged with your brand who purchase your product/services.
Content marketing Services
Content marketing is a practice of getting users who are related to what you offer. unlike SEO services, content marketing doesn't has certain content type to reach out to your audience. It can use audio, video, infographics as well as text based content.
Content marketing services in general can help you to rank better on google, get more views on youtube, get more followers on social media.
Hope that helped you.
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