How to build an email list for small business?

by Nicholas H. Online marketing expert

In order to be successful in e-mail marketing, you need one thing above all: Qualified recipients! In concrete terms, this means that you first have to try to build up lists of e-mail recipients to whom you can then send your e-mails. Buy email database for marketing.

There are basically two different ways to build email lists. You can generate lists yourself, but you can also buy stocks of email addresses. The latter works via specialized service providers who provide e-mail addresses for a fee. As a rule, you have the option of making the desired selection first. For example, if you only want to address consumers who are interested in fashion with your products or services, you can clearly specify this in advance with professional suppliers. In addition, you can also select the desired e-mail addresses by gender, age, possibly place of residence, etc. At the end you will receive an e-mail list that is tailored to your requirements and ideas. Buy email list for marketing.

Of course, all of this costs money. Buying e-mail addresses is not cheap, especially for professionals, but it will be worth it in the end. Forget offers where you can purchase several thousand email addresses for a small fee. In most cases, these are dubious providers from whom the email addresses were collected in dubious ways and are often outdated. You can't do anything with such addresses. There is also a risk of legal consequences, for example if the e-mail addresses were not collected using the double opt-in procedure, which is now recognized as the standard. But this is exactly where the rub lies. If you have not received the recipient's express written consent to receive emails,

If you don't want to or can't invest the costs for a professional mail provider, you have to build up your e-mail lists yourself. There are specialized mail providers that provide the appropriate forms and then enable individual mailing to the recipient.

The easiest way to collect e-mail addresses from potential prospects and customers is to provide a corresponding form on the company website. You can use this form to offer an entry in your newsletter, for example. In order for this option to be used actively, you should integrate the form "sitewide", for example in a sidebar or in the footer of the website so that it is equally visible on every subpage. Don't make the mistake of asking too much of your prospects. People shy away from having to give their entire address with first and last name etc. to receive a newsletter or something similar. Just ask for the e-mail address and possibly the first name of the prospect, that's enough for the beginning.

Here are a few more tips to increase your email form submission rates:

Create an incentive for the interested party to register with their email address. This could be, for example, a small guide in the form of an e-book, a video or an infographic. Give the prospect the incentive to sign up for your newsletter. The delivery of such documents is not a problem with modern service providers.

Focus the reader. Many company websites are almost overflowing with disruptive elements. In addition to the actual text content, advertisements are displayed in the side areas, products are presented, videos are played and much more. Then there are layers, pop-ups, etc. All of which could discourage the potential prospect from signing up for your email form. So make sure to reduce the disruptive elements as much as possible. Email list providers in USA

Create special landing pages . In many cases, it can make sense not only to make the registration form for the newsletter available on the company website, but to create special subpages for it, which can then be advertised separately. One speaks of so-called landing pages. Such a page contains only the description of the content of the newsletter and possibly the bonus that the customer receives for an entry. Below that is the registration form. A landing page does not contain any other content that could prevent the interested party from entering the site. Email database for sale