How to Best Use Royalty Free Videos and Clips Commercially?

by Sarah Edwards Blogger

Commercial usage of popular videos and clips is a common practice. But this is not advisable because several copyright laws regulate the usage of these clips; most of the times, these files are backed by a rightful owner who can sue the user in a jiffy or extract hefty royalty out of them! But again, every problem under the sun has a solution and so does this one.

Here’s how.

The secret behind the best use of royalty free videos and clips on a commercial scale revolve around some basic tricks. There are important choices that fundamentally govern this practice; these have been described as follows:

Try to make use of videos that have no music. At least the music in it must not be owned by a celebrated artist. For instance, hard news stories are royalty free; one can even create a few on their own. Best part is these videos do not need melody!

Popular music, as described above, must be avoided. Yet, in case one uses it, this clip can be viewed offline or unlawfully on YouTube. This is not at all recommended though and the video must be taken down immediately. If not, it will be removed/blocked anyway by the authorities and one might even risk the chances of getting fined heavily!

One can make use of an online list of Royalty-Free websites. So they lay their hands upon videos from all genres spanning across instrumental to lyrical. The list of all songs used must be provided in the video. These songs can be then incorporated in the video legally. Only then click on the ‘publish’ button so that the online world can see it.

The best way of using royalty free videos is that one downloads such a video for free and then follows the above tips! But it is advisable to always research the best royalty-free music options.

Use the internet to their advantage. After all it is flooded with options and these can be made use of while producing commercial or promotional videos, documentaries, music video clips, short films and also in dramatic pieces.

Several independent sites and artists are looking out for audiences. Such creators want to be heard and they do not mind their music or clipping getting used. But while using such a video, ensure that it has a simple written credit by the artist/creator for their work and only then proceed! Then download videos from this site and read through the “TERMS OF USE” for each one of them.

Thus royalty free videos including HD clips can be used in projects free of cost. The internet is swarming with them and one just needs to look for them carefully. As mentioned above, avoid popular music that are copyrights protected. Instead make use of equally good amateur creations that want to get noticed and not mind being featured. Yet read through the underlined terms and conditions to avoid unnecessary quandaries in the future. Happy video hunting!