How to Begin with Communication in Export Import Business?

Although no other thing substitutes for personal contact when creating an international marketing plan, however this may not always be convenient or possible. Hence, the tone of initial written communications is crucial as well as critical. It often makes huge difference between a beneficial long- term deal and a lost chance.

Your first letter, fax, or electronic mail usually can be written in your language or your promising buyers' (or sellers’) language, or may be in English. As generally accepted, English is the language of global business. If your communication needs to be translated into a foreign language, make sure that you have a copy of it translated in English before sending it. From the start, begin establishing your company’s reputation and write the relationship that you expect to have with them. Describe the commodity you want to market (export) or to buy (import). Propose a face to face meeting and offer the purchaser a visit to your company during his next visit to your nation. Ask for a reply to your letter.

As technology betters, more substitute modes of communications have become available, and selecting the best substitute may result in the competitive difference. Successful importing/exporting relies on authenticate two-way communication. It is difficult in establishing and operating an import/export marketing network.

Speech is the quickest way to transfer ideas and get answers. Voice interactions allow for instant feedback—fast response to fast breaking barriers or chances. Many countries can be dialed directly, and the charges for foreign telephone service depend on the service providers and the time of day. While foreign telephone can be speedy, it can be costly if you have many messages to convey.

Fax remains one of the quickest growing means of trade communication. The benefit of fax is that any image of up to 8 1/2 by 14 inches can be transferred directly to the receiving unit. Letters, pictures, agreements, forms, brochure sheets, drawings, and illustrations— anything that would imitate in a copy machine — can be forwarded.

Today the World Wide Web is the fastest growing and most exciting place to carry out any business. Latest cross-indexing software and impressive services are connecting the home desktop masses to electronic commerce through servers and top-speed circuits into the Internet.

This idea of connecting buyers and sellers and reduction in paperwork will cut down the cost of transactions. The Internet has indeed become the cheap-cost substitute to faxes and other communications channels. Many foreign businesses have produced their Web pages in more than one language.

The World Wide Web understands no boundaries. The network is available in all nations, and the most exciting part of it is no one owns the Internet as a whole company. The World Wide Web is not operated by a single company.

No doubt print is devoid of speed as compared to telephonic marketing, it offers written documentation that can be read and re-read at the reader’s convenience.

Obtain more such tips and tricks on beginning with communication on your first export or import order at iiiEM.