How to be effective at CBD Marketing and reaching your Customers

Does a brand advertise CBD on Google?

Yes, a you can promote CBD on Google Ads, but you will need to jump through some hoops to boost your cbd sales without violating Google's ad policy. With some luck, you might be able to set up Google Search Ads that direct users straight to your CBD product page on your website. This is why your best bet is still cbd marketing in the form of search engine optimization.  

What is CBD?

According to the US National Library of Medicine, 

CBD, is brief for cannabidiol, is a chemical component of the Cannabis sativa plant, which can be from both cannabis and industrial hemp. 

It's a commonly occurring active ingredient used in products like oils and creams to provide users with enhanced health benefits. Unlike the delta-9-tetrahydrocannabinol (THC), which is the chief active component in marijuana, CBD is not psychoactive. 

Forms of CBD:

CBD products are presented in much more than just oil tinctures. There are several CBD delivery mechanisms available on the market, from gummies and chocolates to drinks and skincare products. However, the most popular forms of CBD being consumed tends to be oils and edibles.

CBD and anti-depression:

CBD is promoted as helping with relief for anxiety, depression, and post-traumatic stress disorder. It may also help some people with more restful sleep. Part of CBD's beneficial properties is that it is the "non psychoactive" part of the cannabis plant, and that customers can obtain health benefits from the plant without the high.

How to be effective at CBD Marketing and reaching your Customers? 

razwerks is a digital marketing agency in Orange County that focuses on promoting your brand online. Teaching your CBD customers about the science behind your products, and the variety of CBD infused products available to them, is the only way you can garner more attention for your brand. The need for effective CBD marketing is on the rise. 

CBD marketing is one the fastest growing marketing avenues for your brand’s digital presence today. Wherever you look online, whether in an ad for a CBD-infused cream that grips your attention on Facebook, or a Google search results CBD tinctures, the competition is taking advantage of this glorious time to be a brand selling cbd products. 

CBD promotion is how you communicate with your audience and that is why every mom and pop cbd brand is taking advantage of it today. If your customers can’t find you, you’re not a business, your brand is just a hobby!  

Focus on CBD Marketing by capitalizing on these strategies:

• Finding CBD curious customers.

• Retaining your existing customers.

• Differentiate your brand from others.

• Determine your target audience.

• Create a strategy and document it.

• Create a personal connection with your audience

• Content is (still) king, convert cbd curiosity into a purchase. 

• Build strong marketing partnerships.  

• Start collaborating with Influencers.

• Be the solution - start helping customers solve a problem.  

• Launch a group - let customers interact in platform that is owned by your brand. 

Reaching your customers through these activities:

• Focus on organic, SEO, the most stable channel for cbd companies. 

• Keyword research – knowing the intent of your customers will drive sales. 

• Content marketing – create informative and branded content that will convert curious customers. 

• Affiliate marketing – starting affiliate marketing is a proven strategy to boost online sales.

• Blogging – same as content marketing, every good brand will want to have an active blog.

• Podcast and Streaming Radio Ads – podcasting is a platform that has immense value for cbd brands as do streaming radio ads. 

• Grow content – create a content strategy that will grow as the industry and science on cbd grows. 

• Attend trade shows – once the pandemic is over, b2b sales will still lead the volume of sales overall. 

• Use influencer marketing – while expensive, influence marketing is proven to increase sales in the near term. 

• Utilize email marketing – once you have customers visiting your website, create an email list and use it to nurture more sales. 

• Instagram – social media is still the king of creating brand awareness to all those people who don’t know your brand exists, which will eventually lead to sales. 

CBD marketing, specifically search engine optimization, is the most stable channel to market your cbd brand and see measurable returns overtime that will be the best investment for your cbd brand. 

With the least amount of restrictions as compared to paid ads, and organic growth, which means once you have rankings and visibility, you will always have that traffic and those rankings, as long as you maintain it. Once you stop paying for ads, you have no customers coming in to purchase your products without organic, or seo visibility. 

razwerks is a digital marketing agency that has the seo experts who can promote your CBD products through digital search engine marketing today. Give us a visit at https://razwerks.com.