How To Avoid Wrong SEO Practices?

The ultimate goal of the providers of professional SEO services boils down to maximise the revenues of their clients. It is a simple math based on the formula of return on investment. A major chunk of the supply chain management cost goes into marketing activities. 

It is thus obvious that the investing organisation would be expecting profitable returns. One miscalculated step can prove to be highly damaging on the part of the brand identity.

The Dos and the Don’ts of SEO Services

Professional SEO services of reputed marketing firms strictly adhere to certain standards which makes them stand apart, with the guarantee of the best results. 

Do optimise the pages for mobile accessibility 

Easy navigation, quick loading of the web page, image size optimization, and convenient navigation are some of the steps taken to make the desktop version UI open in the mobile phones. Additionally, contact numbers can be added to the pages for facilitating direct customer to business connectivity. 

Don’t neglect the local keywords 

For instance, “Availability of high quality baby care products” is what a general keyword would seem like. However, adding the specific place, Kolkata, Mumbai, Delhi, so on and so forth, would be helpful for Google to reach out to the target population easily. 

Do take steps for voice search friendliness

In order to receive a helpful response from Alexa, Siri and their likes, programming the chatbots for voice search optimisation is indeed important. Not only must they be programmed to understand the language used in common parlance, they should also speak in a humanly comprehensible manner. Both machine friendliness and human friendliness must be made to reconcile. 

Don’t indulge in arbitrary keywords inclusion

Injecting as many keywords as possible does more harm than any good at all. In order to avoid making the content seem spammy and monotonous, the ideal density of keywords of 1 to 2 percent is maintained by most agencies offering professional SEO services. Keywords appearing as frequently as punctuation marks degrade the informational value and website ranking. 

Do take care of the page speed

Slow loading of the page could repel the users. Fixing the bug by removing the coding errors and rectification of the missing links to check the website performance is essential. Every second of website inactivity can translate into loss of revenue worth thousands, and even millions if allowed to prolong. 

Don’t make any attempt to plagiarise content

As the saying goes, copycats taste less success, which is very much applicable in terms of SEO efforts. Duplicity of contents tamper with the functioning of the internet algorithm, and can result in low ranking of the website. Instead, researching about the topic from credible sources, paraphrasing, and link building to the source are more desirable and legitimate. 

Wrapping up

The concern that the website content might not be ranked highly is a genuine concern. But that is never prioritised at the cost of compromising the informational value by a reputed SEO agency.