How To Attract Buyers To Your CBD Products?

You’ve launched the CBD business and have attracted some customers who are enthusiastic about the products.

They know they’re effective and they are seeing the benefits. But now you need more of them, that is, more delighted customers who will become repeat buyers and tell their friends about the wonderful brand.

What tactics do CBD marketing agencies use to sell more CBD products?

You may not have the resources to use proper marketing tools, so start with one or two that seem geared toward the target audience and then build on that base to reach the mass- the point where the business success is sustainable.

What Caused Sudden Surge In CBD Business In The Last Few Years?

The 2018 Farm Bill lifted the long-time restrictions on hemp. This meant hemp, from which CBD is derived could be cultivated by licensed farmers.

The Farm Bill was seen as a green-light for selling CBD. Now, that CBD has been considered as a potential fix for everything from anxiety to inflammation to depression and pain relief, etc.

Most companies have understood the importance of CBD and is stressing over it by hiring an experienced CBD digital marketing agency.

How Big Is The CBD Market?

The CBD market is exploding. It is on track and can grow to $23.7 billion through 2023, as per Brightfield Group in July 2019, a market intelligence firm for legal CBD industries.

Growing CBD revenue from $620 million in 2018 to $23.7 billion by 2023 comes to an annual growth rate of 107%!

For this reason, several businesses are starting their CBD brand. Apart from that, the capital required to start an online CBD store is just a fraction of the investment needed for physical location.

This makes the internet a natural distribution channel for several hemp growers and extractors looking to sell to consumers.

What Can Companies Claim Or Can’t Claim As A CBD Brand?

The Food and Drug Administration or FDA has warned companies selling CBD products they can’t claim the products are FDA approved for prevention of diseases.

The FDA worries that misleading and false claims associated with CBD products may lead consumers to put off getting important medical care.

Since deceptive marketing of unproven treatments raises public health concerns, most marketing agencies take steps not to make unrealistic or unapproved claims.

What To Do To Promote CBD Brand?

With over 3000 CBD businesses up and running, and more joining the market each day, companies should work to increase their brand awareness and cultivating loyal following.

Build a website- your website is the foundation of your CBD marketing and your customer’s first impression of your business.

Use SEO practices- the higher you rank on Google for main keywords, the more traffic you’ll drive.

Create fresh content- post content on website, blogs or social media platforms to bolster the credibility and position of your brand as an influential leader in the industry.

Finally, taking your CBD business higher is necessary. You must hire the right company who can guide you regarding the dos and don’ts of the business.