- Today, consumers are shopping on multiple channels and expect
seamless switching amongst devices and between ‘real’ shops and virtual
ones. This is especially true for younger consumers who constantly rely
on mobile devices to facilitate the shopping experience.
- Customers also anticipate highly personalized and enjoyable shopping experiences.
- The need for safe and secure transactions is always a priority for online shoppers.
- For the above reasons, ecommerce traders need to put in place KPIs unique to their business needs and customer preferences.
- They need to monitor customer behavior and gather data; they also need to scrutinize third-party vendors.
SuiteCommerce by NetSuite:
A
unique ecommerce solution that integrates your online business with
your backend office systems, SuiteCommerce is the perfect partner for
your ecommerce business.Being ecommerce pioneers, NetSuite
has helped thousands of online businesses reach new heights and become
successful by providing the following exceptional benefits:
1. Superior Shopping Experience:
- With SuiteCommerce’s unparalleled tools for capturing and analyzing customer information, you can provide your customer with a smooth, personalized and enjoyable shopping experience that encourages repeat business and brand loyalty.
- By integrating all information related to the customer,
inventory, and orders, SuiteCommerce enables the effective engagement
and retention of customers. With one integrated platform, it is easier to maintain all the data and analyze it for understanding customer behavior.
- The customer can move between multiple shopping channels –web, mobile app, in store
– with all their preferences retained in the system. This information
is valuable to the on-site sales representatives who can then tailor
their pitches according to the individual customer.
- A reactive web design enables you to build a highly engaging online shopping experience that can be accessed equally easily across laptops, desktops, smartphones and tablets. You'll have only one platform instead of maintaining multiple fragmented systems and user experiences.
2. Efficient Order Management:
- Working with SuiteCommerce,
you have complete clarity and control over orders across all channels
(POS, online, mobile, phone), which results in error-free and speedy
order processing. This directly leads to better customer satisfaction
and higher revenue.
- Increase collaboration between supply and distribution chains for
higher responsiveness and a shorter time to market. Complete inventory
visibility makes it possible for a customer to buy and receive at
multiple sites/locations, providing a smooth, hassle-free shopping
experience.
3. Customer Behavior Understanding
- With detailed purchasing and browsing behavior information at your fingertips, you get a complete bird’s eye view of the customer,
enabling you to constantly offer individualized products and services
to them. This helps in building repeat custom and generates a good ROI in the long run.
- Having a single, integrated communication and data center helps to deliver well-timed and relevant marketing promotions and messages to the customer throughout the lifecycle, making long-term engagement
- Detailed customer information also helps you segment them according to their purchase decisions and design further cross-sell and up-sell messages according to past interactions and transactions. It helps you making educated guesses about their spending behavior and target future marketing campaigns
4. Global Access:
- SuiteCommerce makes it easy to run a global business from a single platform by providing access to multiple languages, tax rates and regulations, currencies and policies, all at your fingertips.
- Creating and implementing multiple websites for different locations, languages and business models (B2B, B2C) is simplified and cost-effective due to SuiteCommerce’s unified platform.
Conclusion
Evidently, SuiteCommerce’s cloud-based solution combines the various
aspects of ecommerce – order and inventory management, customer service,
delivery, financials, marketing, etc.– on a single
platform.SuiteCommerce makes your business flexible and agile so that it
can adapt seamlessly to changing needs of the customers and markets.
Take your ecommerce business to greater heights with SuiteCommerce,
by making it more responsive to customers, more financially efficient
and more adaptable to a global market.