How Static and Dynamic Web Development Can Improve Your SEO?

by Digital Hub Solution Website Development and Digital Marketing Services

When you move your business online and get a website built, one thing that you tend to notice later on is SEO. It is one of the major factors that influence your online presence and promotes your business across all the online channels whether search engines or social media. It won’t be wrong to say that both web development and search engine optimization play an integral role in building a strong online presence. Are you wondering how?

Read on to learn more…

What is the Need for Search Engine Optimization?

With SEO, search engines like Google and Bing prioritize your website from other websites of the same industry or niche. Professional search engine optimization services you to rank high on the search engine result pages (SERPs) and boost user engagement. Studies suggest that more than 90% of all online experiences depend on search engines. This means, that SEO allows your potential customers to find and reach you. Additionally, it improves your chances of a visitor contacting your business.

While there are various SEO factors to consider, we will talk only about the ones that are related to website development. These include: -

1. WEBSITE SPEED

Sometimes when you visit a website, it takes a lot of time to load. This may not be a concern when you visit someone else’s website but if the same happens with your website, it’s a huge deal. Your website’s speed affects your ranking on search engines. So, if you want to appear on the top search engine result pages, always keep an eye on the speed of our site. Here’s you can ensure that:

Decrease JavaScript, HTML and CSS
Remove the render-blocking JavaScript
Optimize all the images on your site
Enhance the server response time

Experts providing dynamic and static website development services state that almost 80% of online shoppers do not shop from a website that performs poorly. To avoid a situation like this with your site, make sure your site’s speed is up to the mark.

2. RESPONSIVE DESIGN

Technological advancements have made people more and more dependent on their mobile devices. Whether it’s a tablet or a smartphone, they want search results to appear right away. In case you didn’t know, nearly 53% of all the website traffic across the world is recorded from mobile decisions. This implies that you cannot afford a non-responsive website especially in 2021. Moreover, even a search engine giant like Google gives preference to websites that are responsive. So, a website that isn’t mobile-friendly has the least chances of getting ranked on Google.

Think about it!

Don’t let your money go down the drain. When you invest in a website, invest wisely!

3. EASY TO READ & USER-FRIENDLY

Your website comes with numerous features that help you attract new visitors. From optimizing keywords to targeting a particular country, you can do just about anything with it. For instance, Magento ecommerce development services provide online store owners with built-in SEO features so they don’t have to invest in additional plugins. But, is the content on your website good enough? The content can be less but it should be snackable. By ‘snackable’ we mean content that is easy to consume and satisfies the desires of your customers - content that serves your customers exactly what they are looking for.

Once you’re sorted with that, the next step is to choose the right font style, color, and size. Aside from that, you also need to pay special attention to the white spaces, and other content (like videos, images, and GIFs) to make your website more engaging.

Another aspect that you shouldn’t ignore is the originality of tech content. Search engines tend to prioritize unique content more than copied content. It helps you set your website apart from other businesses in the same industry.

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